Mariia Loboda
Creative Economy Consultant
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Mariia Loboda
Creative Economy Consultant
Mariia builds narratives that move the creator economy forward. She turns data, product notes, and chaos into clear ideas that creators actually care about. Big on details, allergic to fluff, and occasionally funny on purpose. Follow Mariia if you enjoy when content strategy actually makes sense.
Author's articles
17 Jun 2026
More Videos Don’t Mean More Views. We Analyzed 20,000 YouTube Channels to Find That Out
Channels with fewer than 50 videos get more views on new uploads than channels with 1,000+ in 8 out of 11 niches. In education, the gap is 18x. In gaming and science, it's above 11x. The mechanism is the accumulation of dead content that causes the algorithm to narrow the audience pool. The good news is that dead content is fixable. We measured this across 20,000 channels, 11 niches, and four channel-size tiers. Here's what the data shows and how to act on it.
8 Jun 2026
Does Posting More on YouTube Help? We Studied 18,000 Channels to Find Out
Posting more on YouTube mostly helps, but only if the content satisfies viewers. And "more" means something different depending on your niche. For gaming channels, more means 20–40 videos a month. For travel channels, more means 2-4 per month. And posting above the niche benchmark almost always hurts. The channels in our dataset that over-posted had 55% fewer subscribers than channels that posted at the optimal rate.
12 May 2026
TOP-10 Most Popular Live-Streamers in the World
In 2026, live streaming has only become a bigger part of the creator economy. The biggest channels in the world broadcast live for hours a day across Twitch, YouTube Live, Kick, and TikTok Live, and the audiences they pull can rival traditional TV networks. The most popular live streamers in 2026 all have something in common, though – they don’t dominate by accident.