Mariia Loboda

India has close to 500M YouTube users in 2026 — more than the next three countries combined. But creators chasing that audience often earn less per view than a channel with a tenth as many viewers in Germany or the US. If you're planning global YouTube growth, the biggest audience isn't automatically the best one. Here's how user counts, CPM, and competition compare by country, so you know which international viewers to target first.

The back catalog already sitting on your YouTube channel can earn a second income on Microsoft's MSN, with nothing new to film. Outdoors with Erik, a yard-cleanup channel with 499,000 subscribers, now makes about as much from MSN each month as it does from AdSense, all from the videos it had already published. A home-and-DIY channel earned $74,951 from its existing archive in six months.

Chapters work outside the YouTube player too. When your video shows up in Google search, its chapters can appear right under it as Key Moments, links that open the video at each section. Google's AI Overviews often link to a moment inside a YouTube video too. A searcher judges each of those links by its title, so a chapter that names the answer gets the click, and "Part 2" doesn't.