Mariia Loboda articles and insights - AIR Media Tech
YOU ARE HERE

Mariia Loboda

Creative Economy Consultant

Follow

Mariia Loboda

Creative Economy Consultant

Mariia builds narratives that move the creator economy forward. She turns data, product notes, and chaos into clear ideas that creators actually care about. Big on details, allergic to fluff, and occasionally funny on purpose. Follow Mariia if you enjoy when content strategy actually makes sense.

Author's articles

How Foreign Creators Became a Better War Reporting Tool Than Global Media

10 Apr 2026

How Foreign Creators Became a Better War Reporting Tool Than Global Media How Foreign Creators Became a Better War Reporting Tool Than Global Media

When shelling statistics turn into white noise for foreign audiences, what cuts through instead is presence. Justin Taylor’s case shows how creators can bring international attention back to the full-scale war through high-risk influencer marketing.

A Stolen Track, a Real Fix: Refaat x AIR

4 Mar 2026

A Stolen Track, a Real Fix: Refaat x AIR A Stolen Track, a Real Fix: Refaat x AIR

Refaat Mridha’s journey with AIR started in a way most distribution stories don’t.

40 Releases, Zero Access: Breaking the Promo Barrier for AI-Assisted Music

3 Mar 2026

40 Releases, Zero Access: Breaking the Promo Barrier for AI-Assisted Music 40 Releases, Zero Access: Breaking the Promo Barrier for AI-Assisted Music

By the time Banban reached AIR Music, he had already released around 40 tracks. For a new independent artist, that is a lot of work. It also makes one thing very clear – the issue was never effort. The main problem was that he was building a catalog without a promo process he could actually follow.