ALL Articles

In most niches, channels that combine YouTube Shorts with long-form content have more subscribers than channels that post long-form only. We learned that from AIR's 18,000-channel dataset across 11 niches and four channel-size segments.

YouTube Play Buttons — or YouTube plaques, as most creators call them — are the closest thing the internet has to an Oscar. The platform officially calls them Creator Awards.

Promoting a YouTube channel in 2026 comes down to 10 core angles: algorithm mechanics, packaging and CTR, retention structure, YouTube SEO, Shorts strategy, playlist architecture, analytics and traffic sources, competitor benchmarking, cross-platform promotion, and community building. They all work in synergy.

Contributed by Phil Svitek, filmmaker and 360 Creative Coach

For kids’ channels, we use different growth tactics — and they perform very differently. We’ve analyzed dozens of partner cases, and now let’s break down how to grow a kids’ channel in 2026.

This kids' YouTube channel has been with AIR for years now, even gotten over 400M views on the content that AIR Translation Labs localized for them. But the work did not stop at translation.

NEW YORK & DHAKA — AIR Media-Tech is expanding its presence in the South Asian creator economy through a new partnership with the Bangladesh-based agency Bitspearhead. The collaboration provides regional talent with direct access to European-backed technology and global monetization infrastructure.

YouTube is changing its algorithm all the time. Why? To accommodate 2.85B active monthly users worldwide and optimize its own efficiency, of course. This article is a structured chronology of key changes explaining what they mean for your channel and how you can use them as a creator, content manager, or marketologist.

Contributed by Fedir Chepkyy, YouTube Producer

We often see small YouTube channels hit a plateau that feels impossible to shake. This was the situation for one of our entertainment channels (11,000 subscribers). They have built their initial community, but their reach was hitting a ceiling.