In early 2026, creators face a huge opportunity to maximize revenue with MSN distribution, but only if they act now. MSN is a video distribution powerhouse with an audience of over 700M monthly users, including a rapidly growing Gen Z demographic. But the window to take full advantage of this growing audience is closing fast.
In just a year, the competition could make it much harder to stand out on the platform.
Let’s break down why 2026 is your year to jump into MSN, and why waiting could mean missing out on major revenue opportunities.
1. MSN’s Audience is Massive, and Gen Z is Growing Fast
MSN is home to 700M+ monthly users across Microsoft’s ecosystem, with 1B+ daily page views. Video viewing on MSN grew +40% in 2025, reflecting the increasing demand and engagement with video content across the platform.
And what's even more compelling is that Gen Z’s video viewing on MSN grew by +80% in 2025, making it the ideal time for creators to tap into this highly engaged, younger audience.
Unlike YouTube, where it’s already competitive for creators to get discovered, MSN offers a unique chance to reach a brand new audience with existing content. Videos appear on Bing, Microsoft Edge, Windows news feeds, and the MSN app, which means your content reaches potentially millions more people across Microsoft’s entire ecosystem.
2. But The Window is Closing
You might be thinking: “I can upload videos on MSN today, so why rush?” But just because the opportunity is here now, it doesn’t mean it will be tomorrow.
The competition for space on MSN is growing, especially as creators realize the value of the platform. As more people start uploading to MSN, getting discovered will become harder. The earlier you move, the better your chances of securing a significant portion of the audience before it becomes oversaturated.
Here’s why acting now gives you a critical advantage:
- Less competition means your content has a better chance of being discovered by new viewers.
- Higher RPMs and better revenue are still possible because the platform isn’t overcrowded.
- Early movers get the benefit of growing with the platform before it reaches the critical mass of YouTube or TikTok.
The landscape is shifting. Right now, the competition is relatively light, and creators who get in early can grab a bigger share of views and income. Don’t wait until the second half of 2026 when this window might close.
3. Content MSN Accepts Now (That Might Not Be Accepted Later)
Right now, MSN’s video distribution program is still young, which means their content acceptance categories are broad and flexible.
The platform is actively testing what performs best, so they’re approving many content types that may later become “preferred only” or restricted once competition increases.
Creators in the following niches are getting approved and performing extremely well:
- Travel
- Gaming
- Sports
- Technology
- DIY
- Lifestyle
- Comedy
- Food & Drink
If you’re in one of these categories, you’re in a prime position to enter before tighter rules come.
MSN is prioritizing and distributing heavily in high-value ad markets, including:
- Korea
- Japan
- Australia
- United Kingdom
- Germany
- France
- Canada (English)
- Spain
- Netherlands
- Italy
- Brazil
- Mexico
- India (English)
These placements alone can outperform YouTube monetization for many creators, which is exactly what we’re seeing.
But as the platform matures, MSN will inevitably refine, narrow, and prioritize specific niches and regions. Some content types accepted today may become more restricted later.
Translation: if your niche fits now, this is the time to enter. Waiting a year might mean hitting a closed door.
4. Case Studies: Early Movers Are Already Winning Big
Unfortunately, access to MSN is invite-only via official publishers.
The good news is that we can be that publisher for you!
Let’s take a look at some creators who’ve already partnered with AIR and found massive success on MSN.
DIY: 17M New Views from Old Content
One DIY creator thought their channel had plateaued: views on YouTube were dropping. But when we helped them to upload the same content to MSN, their old tutorials took off, generating an astounding 17M views in just three months. MSN gave their content a new life and opened up an entirely new revenue stream.
- YouTube Monthly Views: 134K
- MSN Views (in 3 months): 17.2M
If this creator had waited another year, would their tutorials have stood out as easily on MSN? Probably not.
Need an extra revenue stream, but already overloaded?
There is no need to create new videos. Just distribute existing uploads across the MSN ecosystem. AIR will handle onboarding, approvals, and payouts. Contact us to get started.
Cooking Channel: Earning 3x on MSN!
A cooking channel with beautiful visuals was performing well on YouTube but was underperforming in ad revenue. After uploading the same videos to MSN, the content was placed in front of a new demographic (families and professionals), and in the first month alone, the creator tripled their earnings.
- YouTube Views: 2.1M
- MSN Views: 4.27M
- Income: $410 (YouTube) vs. $1,300 (MSN)
This early move allowed the cooking creator to leverage MSN’s untapped audience before more creators jumped in.
Tech News Channel: $1,500 Extra Revenue from Old Videos
A tech news creator didn’t expect much from MSN, but the old content (reviews and news pieces that had gone stale on YouTube) found a fresh audience. This led to an additional $1,500 in revenue in just a couple of months.
- YouTube Views: 3.2M
- MSN Views: +3.5M extra
- Revenue: +$1,500 from MSN
This case highlights the power of repurposing older content and distributing it across a new platform, a strategy that’s still working well while competition is low.
Tech & Inventions: From 1.5M to 7M Views
This tech and inventions channel averaged 1.5M views per month on YouTube. But when they tested MSN, their content reached 7M views in just a few months. The key difference? MSN’s news feed structure, which helped their videos get discovered in new ways.
- YouTube Monthly Views: 1.5M
- MSN Views (in 3 months): 6.7M
Content like gadgets and inventions thrives in MSN’s snackable, shareable news format, making it a great place to gain huge visibility. If you have doubts about your channel's compatibility, send it for a fit check.
Handmade Jewelry: 1.3M Views in Under 2 Months
A niche handmade jewelry creator had plateaued on YouTube with only 1.5M lifetime views. When they uploaded the same content to MSN, they pulled in 1.3M views in under two months, nearly matching their entire YouTube history in just a few weeks.
- YouTube Views: 1.5M
- MSN Views: 1.3M in less than 2 months
- Revenue: $1.3K in just weeks
This is proof that even niche content can benefit from MSN’s massive, diverse audience, especially in hobbyist and lifestyle content.
5. It’s Never Been Easier to Distribute on MSN
With MSN, monetization begins the moment you start, with no thresholds or long grind required. Just upload your existing content and earn up to 30% more income without any additional edits or new videos.
AIR Media-Tech is one of the first official MSN partners, and we handle everything for you:
- Uploading your content to MSN
- Onboarding and rights checks
- Optimizing metadata and compliance
- Seamless payouts via MilX in 40+ currencies, including crypto options
- Full support to ensure everything runs smoothly
We make it easy for you to maximize your revenue with minimal effort. You focus on creating, and we handle the rest.
Start your MSN journey today and secure your spot before the opportunity slips away. AIR Media-Tech will take care of everything so you can start earning from MSN without the hassle.
