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YouTube Glossary
25 Aug 2026
What is YouTube CPM?
CPM is, first and foremost, the advertiser’s number. It stands for Cost Per Mille, the amount advertisers pay YouTube per 1,000 ad impressions. A channel’s CPM doesn’t land in that creator’s account because the metric that actually reflects take-home earnings is RPM, and confusing the two is the single most common mistake creators make when reading their own Analytics.
25 Aug 2026
What Is YouTube RPM: Full Breakdown
RPM is the number that answers the question: “How much money am I getting paid on this channel?” as opposed to CPM, which answers: “How much are advertisers paying YouTube for placing ads on my videos?”