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On September 23, YouTube announced more than 30 updates at Made on YouTube, from live auto-dubbing to AI feedback on draft videos. Some already work, and others arrive later in 2026 or in 2027. Two changes affect every channel right now: the public view counter counts every play, and YouTube can label undisclosed sponsorships on its own. Here's each update, plus two from Instagram, with its status and what it means for your channel.

YouTube is changing its algorithm all the time. Why? To accommodate 2.85B active monthly users worldwide and optimize its own efficiency, of course. This article is a structured chronology of key changes explaining what they mean for your channel and how you can use them as a creator, content manager, or marketologist.

Twelve videos. That's the entire back catalog of one of VidSummit 2026's speakers, and they average 56 million views each.

Over the 10 years AIR has been on the floor at all the major creator events you can name, and we’ve seen how quickly a packed conference schedule can turn into a blur. The next big one (VidSummit) is coming, so here's a practical part: what to do before you leave, how to use the three days well, and what to do once you get home.

Why did a random, uncredited photo of an empty hallway turn into a $118 million movie — while your last ten uploads got the same three thousand views they always do? YouTube's Culture & Trends team partnered with research firm NRG to answer exactly that.

YouTube is about to make a complete rehaul of monetization rules, clarifying what counts toward YPP eligibility, a full revamp of Premium Lite revenue splits, and a new threshold for monetization. Alongside that, YouTube dropped multi-language thumbnails for global creators. TikTok, meanwhile, updated how commenters can interact with their favorite creators. Here’s what changed in August.

Starting February 1, 2027, YouTube is changing the terms of the Partner Program (YPP), its first major rules update since 2018. The new rules touch Premium Lite, Shorts payouts, channel activity, and entry requirements for new YPP members.

July brought a wave of platform changes built around control: schools get a locked-down player for classroom video, parents get new safety alerts on Meta AI, and viewers get more precise ways to shape their own feeds. YouTube pushed updates across education, Shorts, and thumbnails; TikTok expanded its agentic AI tools for advertisers at Cannes Lions; and Meta rolled out teen-safety alerts alongside new AI search and verification features on Facebook. Here's what you need to know.

Cannes Lions has been the advertising industry's north star for seven decades, long before the creator economy even existed. In 2024, Cannes finally made room for creators. It wasn't much: a rooftop slot on the Palais, easy to miss, and marketers still ran the agenda. This year that changed. The conversations that used to happen about creators started happening with them, and their side events were everywhere.

June came in hot, and not just because of the heatwaves. YouTube dropped a bunch of new changes and expanded the existing tools beyond the borders of the US. Here’s everything you need to know.