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8 Jul 2026
Lenovo Legion on Twitch: Building a Brand Inside a Community That Ignores Advertising
For years, Twitch was a dead end for advertisers. The audience was there, of course, but that audience had seen every variation of forced integration and learned to tune it out in real time. Gamers trust streamers. They don’t trust banners, sponsor reads, or anything that interrupts the game.
30 Apr 2025
The UNITED24 Media Case: Rapid Growth with AIR Media-Tech
Since the start of russia’s full-scale invasion of Ukraine, the UNITED24 YouTube channel has provided an unfiltered, raw perspective on the war, with frontline footage, soldier stories, and real-time updates delivered to its 1.56 million subscribers.