Olha Kapinos
Creative Economy Consultant
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Olha Kapinos
Creative Economy Consultant
Olha works in the creator economy and follows it everywhere — from VidCon floors to TechCrunch stages. When she's not tracking trends, she's cycling across continents. She writes about what she actually sees, not what the industry wants you to think.
Author's articles
1 Oct 2026
State of YouTube Monetization 2026: Statistics From 300 Channels
A YouTube view paid a median of $2.30 per 1,000 views over the past year, or about $2,300 per million long-form views after YouTube's 45% share. That's what 300 channels AIR Media-Tech works with earned from May 2025 to May 2026, measured in their own Studio data: 3,595 monetized channel-months.
30 Sep 2026
When Your Music Distributor Stops Responding: What a Label Can Do
If you run a label and your music distributor isn't responding, the problem lands on you. Your artists see a release that missed its date or a track that disappeared from Spotify, and they come to you, not to the distributor.
29 Sep 2026
Guide to Music Copyright: Protect and Monetize Your Compositions and Recordings
Your song is protected by copyright the moment you record it or write it down. You don’t have to file anything for that. Getting paid for it is where the work starts. Every track has two copyrights, one for the song and one for the recording, and each one earns through its own organizations. In the US, that’s a performing rights organization (PRO), the MLC, SoundExchange, and your distributor. Each of them pays only the people registered with it, and signing up with one doesn’t sign you up with the others.