Olha Kapinos
Creative Economy Consultant
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Olha Kapinos
Creative Economy Consultant
Olha works in the creator economy and follows it everywhere — from VidCon floors to TechCrunch stages. When she's not tracking trends, she's cycling across continents. She writes about what she actually sees, not what the industry wants you to think.
Author's articles
12 Aug 2026
YouTube Updates Monetization Rules: What Creators Need to Know
Starting February 1, 2027, YouTube is changing the terms of the Partner Program (YPP), its first major rules update since 2018. The new rules touch Premium Lite, Shorts payouts, channel activity, and entry requirements for new YPP members.
12 Aug 2026
How to Get More Subscribers on YouTube: 5 Strategies to Turn Views into Subs
Turning viewers into subscribers comes down to five tactics: continuous streams, Shorts, translation, a full channel audit, and Community Tab engagement — and the channels that convert best combine at least three of them. On one AIR partner channel, streams alone converted viewers into subscribers 17× more efficiently than regular uploads, driving 77.7% of new subscribers over five months; on others, Shorts, translation, and full audits produced comparable jumps. We've worked inside YouTube Studio for over 3,000 channels that together reached 125 billion views.
31 Jul 2026
AIR Media-Tech Partners with Tune Soul Ocean to Scale Music Creator Growth and Distribution Across Asia
NEW YORK & SYLHET — AIR Media-Tech, a leader in creator economy solutions, today announced a strategic partnership with GTH (Global Talent Hire), whose music-focused division, Tune Soul Ocean, connects music creators and artists across Bangladesh and the wider Asian market with AIR's growth and distribution infrastructure.