Olha Kapinos
Creative Economy Consultant
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Olha Kapinos
Creative Economy Consultant
Olha works in the creator economy and follows it everywhere — from VidCon floors to TechCrunch stages. When she's not tracking trends, she's cycling across continents. She writes about what she actually sees, not what the industry wants you to think.
Author's articles
28 May 2026
Do YouTube Shorts Help Your Long-Form Videos Grow? Data From 18,000 Channels
In most niches, channels that combine YouTube Shorts with long-form content have more subscribers than channels that post long-form only. We learned that from AIR's 18,000-channel dataset across 11 niches and four channel-size segments.
27 May 2026
YouTube Play Buttons Guide: From 100k Silver Play Button to the Creators Who Broke the Rules
YouTube Play Buttons — or YouTube plaques, as most creators call them — are the closest thing the internet has to an Oscar. The platform officially calls them Creator Awards.
15 May 2026
AIR Media-Tech Taps Into Asian Creator Market Through Partnership with Bitspearhead
NEW YORK & DHAKA — AIR Media-Tech is expanding its presence in the South Asian creator economy through a new partnership with the Bangladesh-based agency Bitspearhead. The collaboration provides regional talent with direct access to European-backed technology and global monetization infrastructure.