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We say — gaming, you say — Insomnia Egypt Gaming Festival! The epic event for gamers is officially kicking off on February 16th, with three exciting days of e-sports tournaments, contests, VR, cosplay, games presentations, meetings with influencers, and much more.

Welcome to AIR Creators Insight, where you can get to know our partners better and learn their success stories — from the very first video to the first million subscribers.

A few years ago, the word "stream" was used to refer only to a live broadcast, say, on YouTube. Any user could set up a real-time broadcast and entertain. While users still do this, today, the technology has reached a completely new level. For one, the bandwidth and speed of the Internet have increased significantly. Also, the same game streams and live broadcasts have acquired much higher broadcast quality with more features.

Influencer marketing is a range of activities aimed at launching or promoting a specific product/service on the market with the help of an influencer (famous person, opinion leader, blogger) to create demand, stimulate sales, and improve the visibility of the product/service.