Articles by Natalia Prokopchuk - AIR Media-Tech Blog
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Nataliia Prokopchuk

Gaming & Creative Economy Specialist

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Nataliia Prokopchuk

Gaming & Creative Economy Specialist

Nataliia stands out in both gaming and the creative economy fields. She dives into everything from Twitch streams to YouTube gameplay, combining years of experience with in-depth research. When she’s not exploring the latest trends, she’s uncovering creative solutions and sharing her adventures — from streaming marathons to industry insights. Follow Nataliia for a fresh perspective that blends hands-on expertise with engaging stories from the world of gaming and beyond.

Author's articles

Why MrBeast-Style Videos Are So Addictive (and Expensive)
Why MrBeast-Style Videos Are So Addictive (and Expensive) Why MrBeast-Style Videos Are So Addictive (and Expensive)

MrBeast formula, even when he first appeared on YouTube, wasn’t new, it was just used rarely and incorrectly. If you want to make your videos similar, you don’t have to throw massive amounts of cash to build warehouse-sized sets.

The Evolution of PewDiePie’s Content: From Let’s Plays to Commentary to Vlogs
The Evolution of PewDiePie’s Content: From Let’s Plays to Commentary to Vlogs The Evolution of PewDiePie’s Content: From Let’s Plays to Commentary to Vlogs

For creators and audiences alike, PewDiePie’s name is at least familiar. But if you think Felix Kjellberg’s success has been about sticking to one formula, you’ve missed the point entirely. PewDiePie’s journey isn’t about "Let’s Plays," commentary, or even vlogs. His channel matured along with him. Let’s break down his transformation not as fans, but as creators looking to extract hard-earned lessons from a channel that redefined what “creator longevity” looks like.

+125 Million Views: Action Comedy MSN Case
+125 Million Views: Action Comedy MSN Case +125 Million Views: Action Comedy MSN Case

Creators are making extra money from videos they already have on YouTube just by getting them on MSN. But how much can you really earn? Let’s take a look at one real example.