Nataliia Prokopchuk
Gaming & Creative Economy Specialist
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Nataliia Prokopchuk
Gaming & Creative Economy Specialist
Nataliia stands out in both gaming and the creative economy fields. She dives into everything from Twitch streams to YouTube gameplay, combining years of experience with in-depth research. When she’s not exploring the latest trends, she’s uncovering creative solutions and sharing her adventures — from streaming marathons to industry insights. Follow Nataliia for a fresh perspective that blends hands-on expertise with engaging stories from the world of gaming and beyond.
Author's articles
23 Jun 2026
What Is YouTube Shorts RPM in Your Niche in 2026?
YouTube Shorts pays between $0.02 and $1.48 RPM, depending on your niche, roughly 3–14% of what long-form earns per 1,000 views. These figures come from YouTube Analytics API data across 274 channels, full-year medians.
23 Jun 2026
YouTube Shorts RPM vs Long-Form: How Much Do Shorts Earn in 2026?
Online, the question about how much YouTube Shorts pays comes up constantly. We pulled data directly from the YouTube Analytics API across 274 channels that mix in Shorts and saw that YouTube Shorts RPM is 3–14% of long-form RPM in almost every niche, meaning most channels need between 11,000 and 34,000 Shorts views to earn what 1,000 long-form views generate.
12 Jun 2026
How to Write a YouTube Title That Gets Clicked? Research Across 11 Niches
The advice for the perfect YouTube titles always comes down to this: use numbers, keep it short, ask a question, add a power word. The problem is that most of this advice comes from people who looked at a handful of viral videos and wrote down what they had in common. We did something a little different. We analyzed titles across 18,000 English-language YouTube channels and measured which title patterns correlate with higher engagement rates and views across 11 niches and four channel size tiers.