Nataliia Prokopchuk

TikTok pays more per view (typically $0.40 to $2.00 per 1,000 qualified views, compared to $0.01 to $0.33 for YouTube Shorts), but its eligibility bar of 10,000 followers, 100,000 views in the last 30 days, and only videos over one minute locks out most channels that haven’t first built an audience elsewhere. The more complicated answer is that YouTube Shorts and TikTok’s Creator Rewards Program pay through completely different models (a shared ad pool vs a per-video rate).

Some of YouTube’s biggest breakouts can be traced back to collaborations. In 2026, there are 15 types of collaborations: with family members, friends, significant others, similar creators, animators, brands, musicians, kids' shows, cross-platform, cross-niche, actors, fans, charities, challenge collabs, and even collaborations with games.

“Post more often” and “post every day” are the most common pieces of advice in YouTube creator communities. And it does sound logical, because more videos mean more views, which means more revenue. Except that’s only half true, and it’s the less important part. We analyzed 282 channels across 13 niches using a within-channel method (comparing the same channels in months when they posted more versus months when they posted less). Here’s what the revenue-per-video data looks like.