Nataliia Prokopchuk
Gaming & Creative Economy Specialist
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Nataliia Prokopchuk
Gaming & Creative Economy Specialist
Nataliia stands out in both gaming and the creative economy fields. She dives into everything from Twitch streams to YouTube gameplay, combining years of experience with in-depth research. When she’s not exploring the latest trends, she’s uncovering creative solutions and sharing her adventures — from streaming marathons to industry insights. Follow Nataliia for a fresh perspective that blends hands-on expertise with engaging stories from the world of gaming and beyond.
Author's articles
14 Oct 2026
YouTube Algorithm In 2026: Every Major Update and What It Means for Your Channel
YouTube changed something almost every month of 2026, and most of it never touched recommendations. Public views started counting from the first frame. Shorts got custom thumbnails. Only a few YouTube algorithm updates changed which videos get shown to whom, and the latest came on October 1, when the Shorts feed started favoring original videos.
12 Oct 2026
Same Topic, 41% vs 34%: How to Read Your YouTube Retention Graph
If your retention graph keeps falling and you can't tell why, read its shape before you look at the final percentage. In one of AIR Media-Tech's channel audits, two videos on the same topic, both about six minutes long, ended at 41% and 34% watched. What differed was how fast each one got to the point: within the first 15 seconds in one, at 1:43 in the other.
12 Oct 2026
YouTube Watch Time, AVD, and APV Explained
YouTube Studio shows three numbers for how long people watch your videos: watch time, average view duration (AVD), and average percentage viewed (APV). All three come from the same viewing data, but each one answers a different question. Read the wrong one, and you'll fix the wrong thing.