Articles by Olha Yezerska - AIR Media-Tech Blog
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Olha Yezerska

Digital Storytelling Expert

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Olha Yezerska

Digital Storytelling Expert

Olha is a digital storytelling expert with a background in the creative economy and graphic design. With a strategic eye on social media trends, she transforms concepts into compelling narratives that help content creators connect with their audience. Follow her for a creative take on storytelling in today’s digital world.

Author's articles

Turn polls into revenue

17 Jun 2026

Turn polls into revenue 7 Poll Strategies That Boost YouTube Engagement (With Cases)

YouTube polls boost engagement because every vote counts as a meaningful interaction — the same signal as a comment or a share. Across 3,000+ AIR channel audits, polls tied to upcoming video releases consistently outperform standard text posts by 3–5× on votes and comments, and even revenue bumps like the 96% case below. The two mistakes we see most often: posting at random hours instead of audience peak windows (check your YouTube Studio → Audience heatmap), and running polls with no connection to upcoming content.

2026 Research Based on Internal Data

18 May 2026

2026 Research Based on Internal Data Growing YouTube Kids' Channel: 4 Data-Backed Tactics in 2026

For kids’ channels, we use different growth tactics — and they perform very differently. We’ve analyzed dozens of partner cases, and now let’s break down how to grow a kids’ channel in 2026.

Kids Case: +76% Views Growth

18 May 2026

Kids Case: +76% Views Growth +153% Revenue: How Kids Channel Kept Growing with AIR

This kids' YouTube channel has been with AIR for years now, even gotten over 400M views on the content that AIR Translation Labs localized for them. But the work did not stop at translation.