Olha Yezerska
Digital Storytelling Expert
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Olha Yezerska
Digital Storytelling Expert
Olha is a digital storytelling expert with a background in the creative economy and graphic design. With a strategic eye on social media trends, she transforms concepts into compelling narratives that help content creators connect with their audience. Follow her for a creative take on storytelling in today’s digital world.
Author's articles
11 Nov 2026
What RPM Can You Expect from Shorts in 2026?
Want to know everything about YouTube Shorts CPM in 2026? The thing is — Shorts don’t have CPMs. That metric you’re used to seeing on long-form content (Cost Per Mille, aka how much advertisers pay for 1,000 impressions)? It doesn’t apply here.
10 Nov 2026
The 3-Step Emergency Plan If Your Account Gets Hijacked
To protect your YouTube channel from hackers, you need a Google Account that a stolen password can't open, a habit of checking brand emails before you open anything, and a plan for the moment you've already clicked. Most hacks that AIR Media-Tech's Safety team handles start with something the creator did, like giving away access or opening a file from a fake advertiser.
4 Nov 2026
How to Increase Audience Retention on YouTube in 2026: 5 Watch Time Tips
Watch time decides how far YouTube pushes a video, more than almost any other signal you control. The longer people stay on a video, the more often YouTube shows it to new viewers.