Olha Yezerska
Digital Storytelling Expert
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Olha Yezerska
Digital Storytelling Expert
Olha is a digital storytelling expert with a background in the creative economy and graphic design. With a strategic eye on social media trends, she transforms concepts into compelling narratives that help content creators connect with their audience. Follow her for a creative take on storytelling in today’s digital world.
Author's articles
11 Sep 2026
I Signed a Contract with a Distributor — Did I Just Lose My Rights to My Music?
If you’re an independent artist in the Philippines, you’ve probably experienced this moment: You upload your music. You click ‘Agree’ on the Terms & Conditions. And then it hits you: “Wait… did I just sign away my rights?”
8 Jul 2026
Advanced Retention Editing: Cutting Patterns That Keep Viewers Past Minute 8
Viewers drop off before minute 8 because of editing rhythm, and the fix is one of 5 cutting patterns and a working library of 21 YouTube editing techniques. In an AIR analysis of 100 long-form channels, the top 25% ranked by average view duration held viewers 20–30% longer than the rest of the sample, and the gap traced to how they edit their videos. Every pattern and technique behind that gap — 26 in total — is listed below, ordered so the highest-leverage moves come first.
17 Jun 2026
7 Poll Strategies That Boost YouTube Engagement (With Cases)
YouTube polls boost engagement because every vote counts as a meaningful interaction — the same signal as a comment or a share. Across 3,000+ AIR channel audits, polls tied to upcoming video releases consistently outperform standard text posts by 3–5× on votes and comments, and even revenue bumps like the 96% case below. The two mistakes we see most often: posting at random hours instead of audience peak windows (check your YouTube Studio → Audience heatmap), and running polls with no connection to upcoming content.