Articles by Olha Yezerska - AIR Media-Tech Blog
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Olha Yezerska

Digital Storytelling Expert

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Olha Yezerska

Digital Storytelling Expert

Olha is a digital storytelling expert with a background in the creative economy and graphic design. With a strategic eye on social media trends, she transforms concepts into compelling narratives that help content creators connect with their audience. Follow her for a creative take on storytelling in today’s digital world.

Author's articles

20 Facts About YouTube Membership You Didn’t Know

17 Jul 2025

20 Facts About YouTube Membership You Didn’t Know 20 Facts About YouTube Membership You Didn’t Know

If you’ve turned on YouTube Memberships and felt like nothing happened… you’re not alone. We’ve worked with thousands of creators and seen this same pattern over and over. You flip the switch, maybe a few fans join, and that’s it. A trickle of revenue. Not worth shouting about.

How much Shorts really pay

14 Jul 2025

How much Shorts really pay What PRM Can You Expect from Shorts in 2025?

Want to know everything about YouTube Shorts CPM in 2025? The thing is — Shorts don’t have CPMs. That metric you’re used to seeing on long-form content (Cost Per Mille, aka how much advertisers pay for 1,000 impressions)? It doesn’t apply here.

+48% profit growth after launching 24/7 live streams
+48% profit growth after launching 24/7 live streams How a 24/7 Stream Unlocked 49% Profit Growth for This News Channel

We talk to a lot of creators who are doing pretty well. But we know that “pretty well” isn’t the limit.