Articles by Olha Yezerska - AIR Media-Tech Blog
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Olha Yezerska

Digital Storytelling Expert

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Olha Yezerska

Digital Storytelling Expert

Olha is a digital storytelling expert with a background in the creative economy and graphic design. With a strategic eye on social media trends, she transforms concepts into compelling narratives that help content creators connect with their audience. Follow her for a creative take on storytelling in today’s digital world.

Author's articles

Advanced Retention Editing: Cutting Patterns That Keep Viewers Past Minute 8

8 Jul 2026

Advanced Retention Editing: Cutting Patterns That Keep Viewers Past Minute 8 Advanced Retention Editing: Cutting Patterns That Keep Viewers Past Minute 8

Viewers drop off before minute 8 because of editing rhythm, and the fix is one of 5 cutting patterns and a working library of 21 YouTube editing techniques. In an AIR analysis of 100 long-form channels, the top 25% ranked by average view duration held viewers 20–30% longer than the rest of the sample, and the gap traced to how they edit their videos. Every pattern and technique behind that gap — 26 in total — is listed below, ordered so the highest-leverage moves come first.

Turn polls into revenue

17 Jun 2026

Turn polls into revenue 7 Poll Strategies That Boost YouTube Engagement (With Cases)

YouTube polls boost engagement because every vote counts as a meaningful interaction — the same signal as a comment or a share. Across 3,000+ AIR channel audits, polls tied to upcoming video releases consistently outperform standard text posts by 3–5× on votes and comments, and even revenue bumps like the 96% case below. The two mistakes we see most often: posting at random hours instead of audience peak windows (check your YouTube Studio → Audience heatmap), and running polls with no connection to upcoming content.

2026 Research Based on Internal Data

18 May 2026

2026 Research Based on Internal Data Growing YouTube Kids' Channel: 4 Data-Backed Tactics in 2026

For kids’ channels, we use different growth tactics — and they perform very differently. We’ve analyzed dozens of partner cases, and now let’s break down how to grow a kids’ channel in 2026.