Olha Yezerska

For kids’ channels, we use different growth tactics — and they perform very differently. We’ve analyzed dozens of partner cases, and now let’s break down how to grow a kids’ channel in 2026.

This kids' YouTube channel has been with AIR for years now, even gotten over 400M views on the content that AIR Translation Labs localized for them. But the work did not stop at translation.

There is a specific kind of silence that hits a music channel when the algorithm stops listening. In our recent work with the prominent Ukrainian artist Svitlana Tarabarova (TARABAROVA), we saw exactly that.