Olha Yezerska
Digital Storytelling Expert
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Olha Yezerska
Digital Storytelling Expert
Olha is a digital storytelling expert with a background in the creative economy and graphic design. With a strategic eye on social media trends, she transforms concepts into compelling narratives that help content creators connect with their audience. Follow her for a creative take on storytelling in today’s digital world.
Author's articles
8 May 2026
TARABAROVA: 4M+ Views | Music Channel Case Study
There is a specific kind of silence that hits a music channel when the algorithm stops listening. In our recent work with the prominent Ukrainian artist Svitlana Tarabarova (TARABAROVA), we saw exactly that.
1 May 2026
YouTube Monetization: Why Some Channels Earn 10X More With the Same Subscriber Count
Two channels can have the same number of subscribers and live in completely different financial realities. One struggles to cross $1K a month. The other pulls $10K, $20K, or more. The AIR team decided to investigate the issue. We looked past subscriber count and broke the channels down by structure: content library, video length, upload frequency, monetization layers, localization, and traffic quality.
20 Apr 2026
8 AI Tools to Automate YouTube Growth in 2026
AI can absolutely help a YouTube channel grow — but it can also get it into trouble.