Olha Yezerska
Digital Storytelling Expert
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Olha Yezerska
Digital Storytelling Expert
Olha is a digital storytelling expert with a background in the creative economy and graphic design. With a strategic eye on social media trends, she transforms concepts into compelling narratives that help content creators connect with their audience. Follow her for a creative take on storytelling in today’s digital world.
Author's articles
17 Jun 2026
7 Poll Strategies That Boost YouTube Engagement (With Cases)
YouTube polls boost engagement because every vote counts as a meaningful interaction — the same signal as a comment or a share. Across 3,000+ AIR channel audits, polls tied to upcoming video releases consistently outperform standard text posts by 3–5× on votes and comments, and even revenue bumps like the 96% case below. The two mistakes we see most often: posting at random hours instead of audience peak windows (check your YouTube Studio → Audience heatmap), and running polls with no connection to upcoming content.
18 May 2026
Growing YouTube Kids' Channel: 4 Data-Backed Tactics in 2026
For kids’ channels, we use different growth tactics — and they perform very differently. We’ve analyzed dozens of partner cases, and now let’s break down how to grow a kids’ channel in 2026.
18 May 2026
+153% Revenue: How Kids Channel Kept Growing with AIR
This kids' YouTube channel has been with AIR for years now, even gotten over 400M views on the content that AIR Translation Labs localized for them. But the work did not stop at translation.