Olha Yezerska

Channel art isn’t just about making things pretty. It’s about understanding your niche deeply. Before you even jump into tools, take a step back. Look at the top channels in your niche across different linguistic markets.

When it comes to expanding your YouTube audience, most creators automatically think of LATAM and European markets. But what about something not that mainstream? There is a huge Indian market out there. Yes, we know the CPM in India isn’t high, however, the results may surprise even seasoned creators.

YouTube’s global push toward translation features is no secret. We’ve seen it with subtitles, multi-language audio tracks, and now YouTube is testing dubbing options. But what does this mean for music creators? Unlike talk-heavy content, music doesn’t need dubbing to break language barriers. However, your music can reach a much wider audience if you play your cards right. Here’s how to do it effectively without wasting time on what doesn’t work.