Articles by Olha Yezerska - AIR Media-Tech Blog
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Olha Yezerska

Digital Storytelling Expert

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Olha Yezerska

Digital Storytelling Expert

Olha is a digital storytelling expert with a background in the creative economy and graphic design. With a strategic eye on social media trends, she transforms concepts into compelling narratives that help content creators connect with their audience. Follow her for a creative take on storytelling in today’s digital world.

Author's articles

When Gen Z slang meets translation…

30 Apr 2025

When Gen Z slang meets translation… The Role of Regional Slang in Localizing YouTube Videos

If you’re bilingual, you probably know that asking AI to translate Arabic, Spanish, Portuguese, or French text often produces something clunky. Want to know why? Because that’s just a translation. However, localization goes a lot deeper. It’s about adapting memes, cultural nuances, humor, acceptable norms… and, yes, slang.

Your music in their videos? Use Content ID to get paid

30 Apr 2025

Your music in their videos? Use Content ID to get paid Meet These YouTube Content ID Requirements to Monetize Your Music in UGC

Content ID allows music creators to earn passive income on YouTube and protect their work. It’s quite simple. You upload a track. Someone grabs that track and adds it to their Short or vlog. Maybe it’s a gamer, maybe it’s a beauty creator, maybe it’s a cat channel with 2 million subs. Doesn’t matter.

Global Growth and Revenue Expansion: From Big To Bigger
Global Growth and Revenue Expansion: From Big To Bigger Brave Wilderness: The Case of A Global Success With Video Translations

When you’ve got millions of views on YouTube, the next question is: “How can I get more from what I’ve already created?” One of the most effective answers is video translation and localization.