Articles by Olha Yezerska - AIR Media-Tech Blog
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Olha Yezerska

Digital Storytelling Expert

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Olha Yezerska

Digital Storytelling Expert

Olha is a digital storytelling expert with a background in the creative economy and graphic design. With a strategic eye on social media trends, she transforms concepts into compelling narratives that help content creators connect with their audience. Follow her for a creative take on storytelling in today’s digital world.

Author's articles

Budget? Handled.

21 Aug 2025

Budget? Handled. Should You Try Big-Budget Content? A Guide for Smaller Creators

We’ve all seen it. A massive MrBeast-style set. Stacks of cash. People screaming in excitement as someone wins a car or a private island, or something even more ridiculous. You click. You watch to the end. You’re hooked, even though you already kind of knew what was going to happen.

From Broken Recommendations to 81K Engaged Views
From Broken Recommendations to 81K Engaged Views From Broken Recommendations to 81K Engaged Views

Our partner, a localized Spanish kids’ channel, had regular uploads and a loyal audience. But the numbers told a different story.

+6.8B Views: How Creators Got Massive by Dubbing into “Smaller” Languages
+6.8B Views: How Creators Got Massive by Dubbing into “Smaller” Languages +6.8B Views: How Creators Got Massive by Dubbing into “Smaller” Languages

Everyone’s chasing English, Spanish, or Hindi views.