Articles by Iryna Avramenko - AIR Media-Tech Blog
YOU ARE HERE

Iryna Avramenko

Creator Growth Analyst at AIR

Follow

Iryna Avramenko

Creator Growth Analyst at AIR

Iryna is an expert voice in the intersection of languages and the creative economy. Fluent in English, Spanish, and Ukrainian, she has dedicated years to exploring how language barriers are breaking down through innovative translation techniques. Iryna combines her passion for linguistics with a deep understanding of creator growth and the impact of multilingualism in the creative world. Follow Iryna for insightful perspectives on how language and translation are shaping the future of creativity and global influence.

Author's articles

Top Languages to Localize Your YouTube Content in 2025

13 Aug 2025

Top Languages to Localize Your YouTube Content in 2025 Top Languages to Localize Your YouTube Content in 2025

Most advice on YouTube localization sounds like “Try Spanish!” or “Hindi has a big audience!” Sure, but the real question is where your content actually stands a chance.

Is Shorts Monetization Worth the Effort for Small and Mid-sized Channels?

12 Aug 2025

Is Shorts Monetization Worth the Effort for Small and Mid-sized Channels? Is Shorts Monetization Worth the Effort for Small and Mid-sized Channels?

Is YouTube Shorts monetization for small channels actually worth the effort in 2025? The short answer is YES. But not for the reasons most people talk about.

Best Practices for Translating YouTube Titles and Descriptions

7 Aug 2025

Best Practices for Translating YouTube Titles and Descriptions Best Practices for Translating YouTube Titles and Descriptions

Many “translated” titles are dead on arrival. They read like someone whispered your video into Google Translate and hit upload. No sign a human has ever clicked on a video in that language, let alone written one. And they signal all the wrong things to YouTube’s systems.