Articles by Iryna Avramenko - AIR Media-Tech Blog
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Iryna Avramenko

Creator Growth Analyst at AIR

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Iryna Avramenko

Creator Growth Analyst at AIR

Iryna is an expert voice in the intersection of languages and the creative economy. Fluent in English, Spanish, and Ukrainian, she has dedicated years to exploring how language barriers are breaking down through innovative translation techniques. Iryna combines her passion for linguistics with a deep understanding of creator growth and the impact of multilingualism in the creative world. Follow Iryna for insightful perspectives on how language and translation are shaping the future of creativity and global influence.

Author's articles

Should You Chase Shorts Views or Double Down on Long-form for Channel Growth?

23 Oct 2026

Should You Chase Shorts Views or Double Down on Long-form for Channel Growth? Should You Chase Shorts Views Or Double Down on Long-Form for Channel Growth in 2026?

Shorts vs. long-form comes down to what you need from YouTube right now. Shorts get a channel in front of people who have never heard of it. Long-form is where the watch hours and most of the ad money come from.

Smart SEO for Kids’ Channels: How to Get Discovered on YouTube

23 Oct 2026

Smart SEO for Kids’ Channels: How to Get Discovered on YouTube Smart SEO for Kids’ Channels in 2026: How to Get Discovered on YouTube

If you want to grow a kids’ YouTube channel in 2026, optimize everything: titles, thumbnails, descriptions, tags, and playlists. On videos set as made for kids, that’s most of what you have to work with. YouTube switches off comments, the notification bell, end screens, and cards there, so your metadata has to do the job those features used to do.

6 Ways to Make Your Music Distribution More Efficient

11 Sep 2026

6 Ways to Make Your Music Distribution More Efficient 6 Ways to Make Your Music Distribution More Efficient

For independent artists in the Philippines, the real enemy of growth is administrative friction. Most creators lose weeks waiting for "support bots" to fix metadata errors or profile mismatches.