Iryna Avramenko
Creator Growth Analyst at AIR
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Iryna Avramenko
Creator Growth Analyst at AIR
Iryna is an expert voice in the intersection of languages and the creative economy. Fluent in English, Spanish, and Ukrainian, she has dedicated years to exploring how language barriers are breaking down through innovative translation techniques. Iryna combines her passion for linguistics with a deep understanding of creator growth and the impact of multilingualism in the creative world. Follow Iryna for insightful perspectives on how language and translation are shaping the future of creativity and global influence.
Author's articles
18 Jun 2026
What to Write in Your YouTube Pinned Comment to Get a Reaction from Your Audience?
Write a pin a comment that gives viewers something to do. The formats that consistently generate replies: a polarizing question, a timestamp challenge, a micro-poll, or a direct question tied to a specific moment in the video. Across 200 channels in the 1M–10M view range, well-crafted pinned comments increased comment replies by up to 30% compared to channels using generic CTAs or leaving the pin slot empty — AIR Media-Tech internal channel analytics, June 2025–June 2026.
14 May 2026
+268% View Growth in 90 Days: A Small YouTube Channel Case
We often see small YouTube channels hit a plateau that feels impossible to shake. This was the situation for one of our entertainment channels (11,000 subscribers). They have built their initial community, but their reach was hitting a ceiling.
14 May 2026
+20% Revenue Even with Fewer Views: A DIY YouTube Channel
Revenue growth on YouTube does not always come from more views. Sometimes it comes from making each view work harder. That was the situation with our partner, a DIY channel.