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If you’ve turned on YouTube Memberships and felt like nothing happened… you’re not alone. We’ve worked with thousands of creators and seen this same pattern over and over. You flip the switch, maybe a few fans join, and that’s it. A trickle of revenue. Not worth shouting about.

MrBeast formula, even when he first appeared on YouTube, wasn’t new, it was just used rarely and incorrectly. If you want to make your videos similar, you don’t have to throw massive amounts of cash to build warehouse-sized sets.

For creators and audiences alike, PewDiePie’s name is at least familiar. But if you think Felix Kjellberg’s success has been about sticking to one formula, you’ve missed the point entirely. PewDiePie’s journey isn’t about "Let’s Plays," commentary, or even vlogs. His channel matured along with him. Let’s break down his transformation not as fans, but as creators looking to extract hard-earned lessons from a channel that redefined what “creator longevity” looks like.

Want to know everything about YouTube Shorts CPM in 2025? The thing is — Shorts don’t have CPMs. That metric you’re used to seeing on long-form content (Cost Per Mille, aka how much advertisers pay for 1,000 impressions)? It doesn’t apply here.

YouTube audio tracks work much better this year, and our partners proved it! This case is about the kids YouTube channel we have worked with for years.

We talk to a lot of creators who are doing pretty well. But we know that “pretty well” isn’t the limit.

Creators are making extra money from videos they already have on YouTube just by getting them on MSN. But how much can you really earn? Let’s take a look at one real example.

YouTube's been rolling out multi-language tools fast. Auto-dubbing now supports 11 new languages, bringing the total to 30. Multi-language audio tracks are everywhere. Even thumbnails just got a multilingual upgrade.

We talk to creators every day. Some are just getting started. Some are pulling in millions. But they all have one thing in common: a set of tools that help them grow, optimize, and monetize.

If your thumbnails don’t get clicks, your videos die in the feed. You’ve probably stared at YouTube analytics wondering why a killer video is flatlining. Nine times out of ten, the thumbnail didn’t do its job.