YouTube Shorts VS Long Videos: What Really Works Better?

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6 Min


14 Sep 2023

YouTube Shorts VS Long Videos

The attention span of viewers on YouTube is notoriously short, lasting around 3-5 minutes. How can you keep your audience engaged? How to grow a YouTube channel? Should you opt for YouTube Shorts or stick to long-form videos? These questions are constantly on our minds. But let's be real; the answer lies not in the length of the video but in how you utilize it.

In this piece, we'll explore 2 strategies on how to maximize the effect of your long-form videos. Spoiler alert! YouTube Shorts is one of the ways to do it!

Long-Form Means Long-Term 

Getting more subscribers and keeping your audience engaged in long-form videos may seem like a bit of a rollercoaster, but let's cut to the chase: Long-form content is still the kingpin when it comes to a lasting strategy with a punch. We're here to help you boost your creator game, so here's a quick duo of strategies to up your subscriber count and keep 'em hooked on your long-form content.

Short & Sweet: Boosting Long-Form Content with YouTube Shorts

YouTube short videos are extremely popular, not only among viewers but also in the eyes of YouTube's algorithms. Ever since YouTube Shorts started generating revenue, they've become the cool new kids on the block. These brief videos can work wonders for you:

  • Promote Your Long-form Content: Shorts can serve as a teaser for your longer videos, drawing more attention to your channel.
  • Boost Your Recommendations: YouTube Shorts can help you climb higher in the recommendations, increasing your visibility.
  • Convert Viewers into Subscribers: Engaging Shorts can turn viewers into loyal subscribers.

YouTube Shorts has already proven its worth, generating countless new subscribers and billions of views for our partners. It's not just a shot in the dark; it works!

We challenge you to give YouTube Shorts a try, and we've got some tips to maximize your chances of going viral:

  1. Tap into Trends: Use Google Trends to find trending topics in your niche.
  2. Brighten Things Up: Opt for bright video intros instead of dark ones to grab attention.
  3. Optimize Everything: Always include an SEO-optimized title, description, and tags. VidIQ is a handy tool for this.
  4. Remix Trending Music: Use the Remix button under trending music videos to add some zest to your Shorts.
  5. Engage with Comments: Respond to comments under your Shorts to build a connection with your audience.
  6. Timing Matters: Schedule your Shorts for times when most of your audience is online.
  7. Grab Attention Early: If you're repurposing existing content, consider recording or adding an attention-grabbing AI-generated intro in the first few seconds.

In the end, our goal isn't just to create Shorts for the sake of it. The primary aim remains unchanged: we want YouTube Short videos to promote our long-form content. Contact us to steer clear of the common mistakes creators often encounter and get your YouTube short video strategy on the right track.

Streaming: Moves for Audience & Engagement Growth

Continuous streaming is a highly effective strategy to make your mark on YouTube. YouTube highly values it, just like it values YouTube Shorts.

Essentially, a continuous stream is a 24/7 loop of your content. With it, you can breathe new life into your existing videos. And you know what's even better? You don't need to be in front of the camera all the time. Simply set up a stream using your existing content and let it run for as long as you want.

In simple terms, continuous streams are excellent for boosting five crucial metrics:

  • Views
  • Subscriber count
  • Watch time
  • Engagement
  • Income

Now, let's dive into three strategies to harness continuous streams and promote your long-form content:

  1. Views Capital: Streams accumulate views faster than regular videos. So, release a video as a continuous stream and also save it as a regular video. This tactic helps maximize your views in the critical first few hours. It's particularly useful for long-form or serialized content.
  2. Starting Potential: Take a 30+ minute video that hasn't been published yet and start streaming it. Pause the stream when the video ends and save it. By doing this, you tap into the initial traffic potential right from the first few minutes.
  3. The Magic of Redirection: Schedule the release of a new video as a 'Premiere'. Three days before the premiere, start a continuous stream that ends when the video is released. This way, both your subscribers and stream viewers will immediately know about your new video. This strategy maximizes traffic and enhances the video's chances of appearing in recommendations.

All these strategies can be put into action with a tool called Gyre. So, get your hands on it and kickstart your streaming journey. If you're ready to take your channel to the next level, just reach out, and we'll work together to boost your growth with the best strategies!

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