We would like to share how to earn additional income on YouTube with the help of short videos using the AIR Creators Ecosystem partner success as an example.
YOLO HOUSE is the channel of the Kazakh TikTok House, which was the first in the world to gain 20 million followers on the platform and became the most popular house in the world. Now the guys have decided to repeat their success on YouTube and to conquer Shorts. Their channel has already collected 2.5 million subscribers, and Shorts generated significant income. But let's start from the beginning.
How It All Started on YouTube
In April 2021, the guys from YOLO HOUSE decided to try out a new platform and created a new channel. While many well-known Western creators were just starting to use YouTube Shorts (after all, Shorts were just in the testing phase), AIR Creators Ecosystem partners were already actively publishing short videos on YouTube.
Unlike the quick success on TikTok, things didn't work as fast on YouTube. In the first months on the platform, Shorts did not bring any results, there were few views, and they did not generate income. But the YouTube Shorts Fund changed everything.
YouTube initially launched a short video sharing service in September 2020 in India and expanded the format in the US in March 2021.
Shorts Fund is a program launched in May 2021 that encourages creators to make original short videos. Bonuses from the fund are paid monthly to the authors of the most popular short videos. The Shorts budget is $100 million.
How the YouTube Shorts Fund Affects Creators' Income
In the summer of 2021, YouTube began to actively update all the necessary platform algorithms for promoting short videos and launching the YouTube Shorts Fund. At this time, views on the YOLO HOUSE channel increased 10 times.
Along with the growth of views, the income of our partners has also increased. In November 2021, YouTube invited creators to become members of the Shorts Fund and began to accrue monthly rewards for them.
Today, YouTube creators' content is 100% Shorts. Their example indicates how quickly you can grow, gain new audiences, and generate income with short videos. Subscribe to YOLO HOUSE and create short videos on YouTube with AIR Creators Ecosystem!