Want to increase your YouTube channel's visibility? Picking the right keywords is your secret weapon! Let's walk through how to choose keywords that not only draw attention but also help increase your subscriber count.
Key Takeaways
- Be Specific
Use keywords that really represent what your video and channel are about.
- Keep Evaluating
Always keep an eye on how your chosen keywords are performing and tweak them as needed.
- Use Smart Tools
Don’t hesitate to use tools to get insights and simplify your keyword search process.
What Are YouTube Channel Keywords?
Think of YouTube channel keywords as the special spices that help your channel pop up more in searches. They're the phrases or words that describe what your channel is all about. Using the right keywords makes it easier for people to find your videos when searching for content like yours. For a deeper dive into making your videos stand out, check out this guide.
How to Use YouTube Keywords
Titles and Descriptions
Keep your video titles and descriptions snappy and keyword-rich. This helps your videos get noticed in searches. You can read more about optimizing them in this article.
- Titles
Incorporate primary keywords naturally into your titles. Aim for engaging, clear titles that make viewers want to click.
- Descriptions
Use the first few lines of your description to hook viewers and include your primary keywords. This section is crucial for SEO, so make it informative and relevant.
Tags
Don't forget to tag your videos with relevant keywords. It's like telling YouTube exactly what your video is about. Include a mix of broad and specific tags to increase your chances of being discovered.
In this article, we explain how YouTube keywords work to optimize channels. If you need expert advice for your channel, you can contact our AIR Media-Tech experts.
Different Types of Keywords
Long-Tail Keywords
These are like the hidden gems of search terms - specific and longer, but they can really target what your audience is looking for. Examples include "How to Play Acoustic Guitar for Beginners" or "Best Budget Camera for Vlogging 2024."
Medium-Tail Keywords
These keywords are not too broad or too narrow, so they are just right for attracting a decent amount of traffic without being too competitive. Examples include "acoustic guitar tutorial" or "budget vlogging camera."
Short-Tail Keywords
These big hitters are broad terms that get many searches but are highly competitive. Examples include "guitar" or "camera."
Finding the Right YouTube Keywords
Use the YouTube Search Bar
This is like peeking into what people are already looking for. Start typing a keyword related to your content and see what suggestions pop up. These suggestions are based on popular searches.
Brainstorm Session
Think about what words best describe your videos and jot them down. Consider your target audience and the questions they might be asking.
Check Out the Competition
See what keywords others in your niche use. No shame in learning from the best! Analyzing top-performing videos in your niche can provide insights into successful keyword strategies.
Keyword Tools
Different keyword tools can be super helpful. They do the heavy lifting in finding the best keywords for you. For more pro tips on how to promote a YouTube channel, check out these useful ways.
YouTube Keyword Generator
Need keywords fast? The VidIQ keyword generator is like having a keyword guru at your fingertips. Just type in a topic, and it spits out a list of keyword suggestions and data to help you decide which ones to use. This tool can also provide insights into search volume, competition, and related keywords.
Go to the VidIQ, enter the desired word or phrase, and click "Generate".
Once you click the button “Generate”, the tool will give you a list of related keywords and rank your priority for using them.
Use YouTube Keywords with VidIQ
Once you've found the keywords you want, it's time to test them. To get started, register with VidIQ, go to this page, and click on the "Keywords" tab.
Go to the search bar and paste a phrase from the list of keywords. Then press “Enter” and you're done! For example, we used this keyword.
Analyze Your Keywords
You can also use this tool to analyze data such as monthly search volume, competitiveness, related terms, and additional questions people are asking.
Search volume and competition
After pressing Enter in the search, look just below the search bar: you will notice the keyword score for the term you just entered. This number reflects the quality of your keyword in terms of search volume and competition.
Relevant Terms
If you want to see other variations of the keyword you're testing for, look at the Matching Terms panel. The AI tool uses additional keywords that you should consider. You may find ones that describe your video better or have higher keyword rankings.
Related Keywords
By using related keywords, you can find out how users are searching for various features and details that are related to a given topic. Additionally, in the Related Keywords tab, you can see content gaps in other YouTube videos - "subtopics" that viewers are interested in, but they don't see because they're not in the video.
Questions from Users
YouTube users often ask questions about one topic or another. Giving them a clear and high-quality answer will greatly help in promoting your video. To find out these questions, go to the "Questions" tab. If suddenly the service does not give you any questions, expand your search.
Additional Tips for Maximizing Keyword Effectiveness
- Analyze Your Audience
Use YouTube Analytics to understand what your audience is searching for. Tailor your keywords to match their interests and queries.
- Update Regularly
Keyword trends can change over time. Update your keywords regularly to stay relevant and keep up with new search trends.
- Balance Between Trends and Evergreen
While it's good to capitalize on trending keywords, don't forget to include evergreen keywords that remain relevant over time.
- Engage with Your Community
Pay attention to comments and feedback on your videos. Your audience might use keywords and phrases that can be incorporated into your SEO strategy.
Did You Know?
Leveraging AI for your keyword search can make the process quicker and more effective, giving you more time to focus on creating awesome content. AI tools can analyze vast amounts of data and predict keyword trends, helping you stay ahead of the curve.
Keep experimenting with different keywords and strategies, and remember, AIR Media-Tech is here to help you climb to the top!
