No need to worry about viewers with short attention spans if your video is engaging. But how can you make sure your content hits the mark? Well, today, we've got you covered with 11 killer tips. So, let's dive right in and discover how to increase engagement on YouTube, ensuring your audience watches your videos from start to finish.
What is YouTube Engagement Rate?
YouTube Engagement Rate is basically how much your viewers are interacting with your videos. It's figured out by looking at things like:
- and how long people watch.
To keep it simple, you can take into account three main metrics which are likes, comments, and shares.
If you've got a high engagement rate, it means people like your stuff and are spending more time watching. It's a super important measurement to get to know what your audience likes and how to make your channel better overall.
How to Calculate YouTube Engagement Rate?
To calculate your YouTube engagement rate, first, add up all your engagement activities. Then, divide this total by the number of your subscribers. Finally, multiply the result by 100 to get the engagement rate in percentage. There are a couple more methods, but this is one of the most widely used ones.
Here's how you do it with a Youtube Engagement Rate formula:
"YouTube Engagement Rate (%) = (Total Engagement / Total Subscribers) * 100"
Consider a YouTube channel with 100,000,000 subscribers as an example. Its last video racked up:
- 30,000 likes
- 2,500 comments
- 200 shares
This brings your total engagement to 32,700 (30,000 likes + 2,500 comments + 200 shares).
To calculate the engagement rate, you do:
"Engagement Rate (%) = (32,700 / 100,000,000) * 100 = 3,27%"
Next, apply the same process to about 10 of your most recent videos. After that, work out the average from all the percentages you've just calculated. If you want to keep things easy, don't hesitate to contact us. We can provide assistance to improve your engagement.
NOTE: The example above is simplified, and in reality, the engagement rate might be lower as not all views or actions are from subscribers. And remember, it's about the quality of the engagement, not just the numbers.
How to Increase Engagement on YouTube? 11 Pro Tips
Alright, no beating around the bush. Here is the list of 11 efficient tips on how to keep the viewers from dropping off.
1. Script it Out
First things first, don't just wing it. Script your videos in advance so you don't end up rambling like a GPS. Your viewers want clear and concise content.
2. Edit Ruthlessly
When you're in the editing room, ask yourself, "Is this part actually useful or entertaining?" Be really honest with yourself in answering that question. If not, chop that part off. Don't forget to make the transitions between scenes or segments smooth.
3. Change the Angle
Switch up those camera angles and perspectives. Give your audience a fresh look now and then. We're making videos, not statues, after all.
4. Stream It
Try streaming content 24/7 to breathe new life into your existing videos. Tools like Gyre can be your best buddy for maintaining a continuous flow.
5. Chapter and Verse
Use YouTube's chapters feature. It's like having a table of contents for your video. With the chapters feature, your viewers can skip to the bits they prefer.
6. Pace Yourself
No need to speed-talk like you're on fast-forward. Keep a consistent pace that won't leave your audience confused.
7. Add Some Spice
It's okay to crack a joke or two if that's your style. If you've got some spontaneous gems, throw them in as well. Viewers love authenticity.
8. Ask and Respond
Ask your viewers questions. Whether it's about your industry or finding out what kind of videos they want to see, start a conversation. Also, don't ghost your comments section. Respond to as many as you can, especially in your latest videos.
9. Host a Contest
Get your viewers in on the action with a contest! Encourage them to comment, like, and subscribe. We're pretty confident you can think up a prize your audience would be thrilled to win, can't you?
10. Sound Good
Background music and sound effects can set the mood, so don't skip out on that. You can learn more about how to improve your audio quality here.
11. No Fake Engagement
YouTube has some strict rules about engagement. It is not cool with anything that artificially boosts views, likes, and comments. Check out the YouTube Fake Engagement Policy.
Well, there you go! Stick with these tips, and you're on the road to crafting content that's both delightful and engaging. We've got a bunch more tricks up our sleeves, and they've already worked wonders for over 3000 of our partners. If you want to supercharge your growth, just hit us up. Let's keep that momentum going!