In this day and age, creators are no longer limited by language barriers. Many YouTubers, in fact, have figured out that producing content in multiple languages is actually allowing them to gain much more popularity globally. So let’s take a look at some of the top YouTube creators who have successfully embraced this approach, showing the potential of multilingual content.
Kids Diana Show
One of the biggest names in the YouTube world, Kids Diana Show has become a sensation for young audiences globally. This multilingual channel features Diana, her brother Roma and baby Oliver, who play with toys and go out to have an adventure every single day. Currently, her channel is one of the few ones who reached and went over the mark of 100 million subscribers. By partnering up with AIR Media-Tech, this channel went from 0 to over 100 million subscribers in 7 years.
Since the family has always been open to the new, in 2018, AIR offered to translate and localize their content into other languages. After all, we had a firm belief that children all over the world would want to watch their videos. They gave it a try, and it paid off - the decision to translate and localize content into different languages has played a massive role in their explosive growth, helping them to almost double (and even triple) their audience. Diana now ‘speaks’ several popular languages such Spanish, Arabic, Hindi, Portuguese, Korean, Vietnamese, Indonesian, Japanese, among other languages.
Results were astonishing, in fact, since now Kids Diana Show channels have gained millions of worldwide subscribers and 100+ billion views.
Do you think they’ve stopped there? Not even! Besides the translated and localized content, Kids Diana Show also started sharing their content on Facebook with the help of AIR Distribution. That has also brought over 35 million users within a year.
Among the hardships that every kids channel faces, there’s one related to security on YouTube and frequent changes to the algorithms. Among the advanced AIR Media-Tech services is one that is particularly relevant for children's creators — protection from pirated content. With this service, we’ve been able to identify many unauthorized reuploads of the Kids Diana Show content. This is the common challenge of every successful creator - the more popular the author becomes, the more their content is prone to unauthorized reuploads, which may negatively affect creators’ earnings.
MrBeast
MrBeast has quite the reputation in the YouTube world. As one of the most popular YouTubers, he is most well-known for extravagant challenges and stunts, which attracted the attention of over 200 million subscribers across various channels.
What’s interesting is that MrBeast has begun translating his videos into other languages, launching dedicated channels like MrBeast en Español and MrBeast en Français, which exploded his popularity even more.
By producing content in multiple languages, he has attracted millions of new subscribers from around the world. Entertaining, high-energy content is in demand all over the world, and when localized correctly, it can appeal to a massive audience that will flock to the channel fast.
Brave Wilderness
Brave Wilderness, known for its daring and educational wildlife content, has gained over 21 million subscribers and scored some major wins, including Guinness World Records for the most subscribed animal-dedicated YouTube channel. Hosted by Coyote Peterson, this multi-language channel takes viewers on thrilling adventures in the wild, exploring the animal kingdom up close.
To expand globally and reach even more wildlife enthusiasts around the world, Brave Wilderness channel has decided to team up with professionals at AIR Media-Tech to translate and localize their content. Similar to Diana Kids Show, our collaboration aimed to extend the reach of their content, because we believe that more viewers around the world should enjoy their efforts in preserving the natural world.
So far we have helped them to create fully localized channels, where they upload content in various languages for global audiences to enjoy!
AIR Media-Tech is recognized by YouTube as a recommended vendor for content translation and localization. We've helped our partners gain tens of millions of subscribers worldwide. To learn more and find the best translation strategy for your content, get in touch with us.
PewDiePie
PewDiePie was among the first YouTubers to receive diamond button reward and the first YouTuber to get a red diamond custom button. Although PewDiePie is primarily known for his English-speaking content, the legend of YouTube has embraced the multilingual trend by subbing his videos for other languages. A strategy taken by many channels at this point, which include Jenna Marbles, Shane Dawson, and many others.
Even now, after he retired, PewDiePie remains one of the most recognizable figures in the YouTube world. He truly cares about his subscribers and with around 100 millions of them, he tries his best for everyone to feel loved and appreciated.
This strategy has helped him maintain his massive following and remain relevant in markets where English is not the primary language.
TED
TED is a world-renowned platform that spreads ideas on topics ranging from science to art, and business to global issues. Sure, the core of their content happens to be in English. However, they have also tapped into the multilingual market by making subtitles available in more than 100 languages for everyone to enjoy.
This multilingual approach helps TED reach an incredibly diverse audience and reinforces the idea that knowledge should be available to everyone, regardless of language barriers.
National Geographic
Another giant global multilingual education channel that primarily focuses on English-speaking audiences is National Geographic. However, they also offer subtitles in multiple languages. Moreover, they also localize their videos to ensure that viewers across the globe can enjoy their high-quality documentaries on nature, science, and history.
Their multilingual strategy allows them to tap into markets where English isn’t the primary language, expanding their reach to millions who are passionate about learning and exploration.
AIR Media-Tech can help you increase the audience for your content. Our partners recently reached 125 billion YouTube views, achieving milestones of 100K, 1M, 10M, and 100M subscribers. AIR Media-Tech is the ultimate space for content creators, offering tools and solutions for every challenge you might face. Join AIR Media-Tech and grow faster with us!
Whindersson Nunes
But what if you, as a creator, know more than one language? Here’s the answer for you! Whindersson Nunes, a Brazilian comedian, uses his bilingualism to his advantage by producing content in both Portuguese and Spanish.
In doing so, he extends his reach beyond Brazil to the broader Latin American audience. His ability to shift between languages allows him to connect with fans across linguistic boundaries, making him one of the most successful multilingual creators on the platform. Whindersson's bilingual content strategy illustrates how creators can tap into multiple markets by catering to regional language preferences.
Nas Daily
Nas Daily is a multi-language content creator who travels the world and creates short, inspiring videos about people, cultures, and unique places. Known for his one-minute videos, Nas posts content in multiple languages, including English, Arabic, and Spanish. His multilingual approach has allowed him to tell compelling stories that resonate with viewers worldwide.
In translating his videos, he found new audiences waiting to fill the niche in their country that his content ended up filling. Just like that, they managed to create a global audience that loves them and their content.
Kurzgesagt – In a Nutshell
Kurzgesagt is a YouTube channel focused on explaining complex topics through fun animations. Their videos, primarily in English, have been dubbed and subtitled in several languages, including German, Spanish, and French.
In doing so, Kurzgesagt has been able to educate millions of viewers worldwide on science, philosophy, and other subjects, becoming one of the most popular educational channels on YouTube.
In conclusion, multilingual content is rapidly becoming a powerful strategy for YouTube creators looking to expand their reach and engage new audiences across the globe. By embracing translation and localization, these popular YouTubers have built thriving global communities, making their content accessible to millions of viewers from diverse backgrounds. If you’re a creator looking to tap into new markets, it’s time to think beyond borders and give your channel the multilingual treatment it deserves. And if you struggle with where to start and if you are overwhelmed by the options, AIR Media-Tech is always here to help! Just reach out to us and we will do all the hard work for you!
