Insights & Trends - page 14

Traffic drops happen. Sometimes, there’s an obvious reason—an algorithm change, a metadata issue, or a shift in audience behavior. Other times, YouTube’s own checks come up empty, leaving creators frustrated and unsure of what to do next.

Some games have a moment in the spotlight, becoming popular only for a bit. "Elden Ring" has an era. While the initial surge of interest peaked in 2022, it’s still a fairly popular game to this day. What keeps it alive? The community! But here’s the issue: covering "Elden Ring" today isn’t like it was at launch. The easy content—guides on where to find Rivers of Blood or how to cheese Malenia—has been done a thousand times and more. If you want to thrive, you need to take a different approach.

YouTube is blocked in China, so many creators ignore this market entirely. That means missing out on millions of potential views and revenue. Your videos could make you multiple times more by reaching Chinese platforms.

If you’ve already built a solid audience for your English-speaking content, you know that YouTube metadata is a SEO machine that takes serious effort to get moving. But once it does, all that optimization starts paying off. But what’s next? Translating your metadata to bring in a global audience, that’s what! The real question is—should your channel even use metadata translation? And if so, which tool gets the job done right? Let’s break it down.