How Can You Get Your Videos Noticed? YouTube SEO Guide You Need!

Reading time

7 Min


13 Nov 2023

The Ultimate Guide to Video Optimization: Perfecting Titles, Descriptions, and Tags

Are you wondering how to climb the YouTube ladder and get your videos to rank? Well, you're in the right place! This guide is all about video SEO and how it can give your YouTube content a mega boost!

What is YouTube SEO?

YouTube SEO involves optimizing your videos and channel to enhance their visibility and improve their ranking on YouTube's search and recommendations. Essentially, this is your key to standing out among countless hours of content on the platform.

So, why bother with all this YouTube optimization stuff like descriptions, titles, and tags? Here's why:

  1. Firstly, optimization is your ticket to the YouTube search results. Make it right, and your videos pop up when someone searches on YouTube.
  2. Secondly, it's a game-changer for your SEO ranking - the better your optimization, the higher your video ranks in a YouTube search.
  3. And lastly, it's the secret sauce that makes viewers pick your video over others.

AIR Media-Tech has helped over 3000 content creators boost their YouTube channels through SEO optimization. Reach out to us for custom support.

Your YouTube SEO Roadmap

Now that we've nailed the 'why,' let's dive into the 'how.' It's time to level up your YouTube video optimization and get you that higher ranking you deserve! 

1. Capture Attention with the First 150 Characters

That's what your viewers see before they click 'Show More'. Not only that, it's also what YouTube's algorithms use to figure out what your video is about for SEO. So, make those first few lines count!

Put your relevant keywords in the first 150 characters of your video's description, title, and tags. YouTube ranks videos based on relevance, so a better description improves your video's search performance. The more related your title is to a viewer's search, the higher its chance of being shown. Tools like VidIQ can help you find the best YouTube keywords for your video.

Quick tip #1:YouTube lets you use up to 100 characters for your title, but shorter is sweeter. Aim for 60-70 characters to make sure your full title displays on all devices. Anything longer, and it'll get cut off. Keep it concise and catchy!

VidIQ: Tool for Optimizing YouTube Videos

Use VidIQ tool to find relevant keywords for your YouTube Channel.

2. Boost Your YouTube Visibility with Hashtags

Hashtags are like labels on YouTube. Clicking on a hashtag brings up all videos with the same tag, making it easier for viewers to find your content. So, pick hashtags that match your video's keywords!

Quick tip #2: Toss in at least 3 hashtags in your video description. It helps YouTube get what your video is about, you know? But, don't go crazy with it! Keep it under 10 hashtags for the best vibes.

3. Simplicity Speaks Louder on YouTube

Just chat with your audience like you're talking to a friend. Keep it clear. Try to sum up your video in 150 characters or less, so it's like a quick chat. Keep it straightforward – that's the secret to keeping your audience hooked!

4. YouTube Studio's SEO Insights

YouTube Studio is your secret weapon if you're a creator looking to boost your channel's traction. It's a great spot to find keyword insights, highlighting the ones your content already ranks for. Here is a quick guide on how to find these keywords:

  1. Navigate your way to "Analytics" in your YouTube Studio.
  2. Select "Reach Viewers".
  3. Dive into "Traffic Source: YouTube Search".
  4. And there you have it! All your ranking keywords are laid out for you.

Optimize Your YouTube Videos with YouTube Studio Analytics

You can optimize an existing video around those keywords or create a new video using them.

Quick tip #3: Use numbers in your titles and descriptions. People love numbers because they’re associated with facts.

5. Tapping into YouTube's Search Bar

Type any keyword into the YouTube search bar, just like you would in Google. Immediately, a list of suggested search terms pops up. This feature isn't just convenient, it's powerful. YouTube is essentially handing over a list of the exact terms people are actively looking for. It's an easy, engaging tool for creators, providing direct insights into audience intent. Don't overlook its potential - try it!

Use YouTube Search Bar to Optimize Your Videos

6. The Importance of the Title-Thumbnail Duo

Creating YouTube video titles often leads creators to treat thumbnails as mere add-ons. However, that's a missed opportunity. Remember, your title doesn't stand alone; it's showcased next to your thumbnail on YouTube. Therefore, thinking about how these two elements work together to draw viewers is crucial. Strive for a perfect sync, just like we've achieved with these title-thumbnail combos.

Quick tip #4: Get Inspiration from Other YouTube Videos! Watch creators in your niche and you'll notice what emotional triggers and keywords they use in their videos.

7. Truth Wins on YouTube

Indeed, catchy titles and descriptions have the power to pique viewers' interest. However, YouTube promotes authenticity over sensationalism. It doesn't take kindly to clickbait content, including misleading video titles. YouTube's support page clearly indicates its stance against "deceptive metadata or thumbnails" that aim to trick viewers into watching a video using false titles, thumbnails, or descriptions.

Moreover, when crafting your YouTube video titles, always remember to respect the community guidelines. Avoid using offensive language, promoting hate speech, or spreading harmful misinformation. Keep it real, keep it respectful, and above all, keep it engaging for your audience.

There you go! These YouTube SEO tips are your ticket to ramp up your visibility. Remember, when it's time to level up your game, AIR Media Tech is just around the corner. We're eager to lend a hand in everything - be it audience expansion, revenue multiplication, or sorting out those strikes. Drop us a line and let us help you grow!

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