From Membership to Shorts, YouTube is constantly pushing the boundaries of content creation, offering content creators new ways to grow their audience and make a living on the platform. But as the competition grows too, the task of capturing viewers' attention and increasing profits becomes way more challenging.
That's where handy software like ChatGPT comes in, currently proving to be crazy popular among content creators. You ask the AI for inspiration and — boom — it produces a seemingly endless stream of content ideas or insights that can help you stay ahead of the competition and stand out in the crowded YouTube space.
Now, we know what you think. "Is it really fair to use AI to create content? Won't it take away the creativity and authenticity of the content?" Let's be realistic. When we're overloaded with information, any tool that saves time and energy is worth considering. Although, considering something doesn't always mean using an idea.
Why? Because ChatGPT isn’t some universal answer to all your struggles. Even with the help of AI, creators must still turn the generated content into something unique and interesting.
So, what is ChatGPT, why might content creators need it, and do they really need it? Let's delve into these questions below to find out.
"I’m not really into the AI thing. What is ChatGPT anyway?"
Okay, so briefly,
ChatGPT is a super-smart AI that knows many different things and can answer questions asked by users. C-3PO's android ancestor, basically. It has been trained for a long time on a huge amount of information from the internet to understand our questions and give some good advice. Thanks to its huge knowledge base, ChatGPT can come up with new ideas, inform us about trends and even help us with our writing. At least, so say its founders.
And while we’re all busy admiring ChatGPT3 possibilities, developers are already working on the next iteration of the AI assistant — ChatGPT4. The latest version is expected to feature improved speech understanding and generation capabilities, promising to boost the efficiency and accuracy of text processing and solving complex tasks across various fields.
In other words, it will write a bestseller, then illustrate it. Then, while it does the SEO formatting, you can cook dinner using a recipe ChatGPT found by looking in your fridge.
The main allure of using ChatGPT is the potential time and effort saved for content creators. Rather than spending hours researching and brainstorming, they can simply input a topic or question and receive a wealth of information in a matter of seconds.
As the technology continues to advance, it will be fascinating to see how writers incorporate it into their creative process and keep one step ahead of the competition. But there may be other questions on your mind as well.
But isn’t using AI to create content is a fraud?
In all honesty, many creators and writers are already using AI language models like ChatGPT to come up with ideas and speed up their workflow. But it's important to remember that AI-generated content still needs to be checked by a human to ensure it's accurate, clear, and original. Just think of it more as a really advanced version of Google search rather than a ghostwriter.
One of the most controversial things about ChatGPT is its ability to make up facts when it doesn't have enough information. For example, we asked ChatGPT what it knew about one of our colleagues. It created a whole backstory for him as a blogger and musician, even inventing releases and charity projects. Ultimately, a simple Google search was all it took to prove the AI wrong.
Ultimately, it's up to each author to decide how they use artificial intelligence in their creative process.
A quick reminder. However, it is important to consider the ethical implications of using AI in content creation. Some AI language models could be trained using biased or unethical data, which could lead to the creation of harmful content. In addition, using AI to create content without proper attribution or permission could lead to copyright infringement and other legal issues.
How good is AI-generated content, anyway?
When you’re giving ChatGPT a shot, you’d better buckle up because you’re in for a wild ride! This chatbot will take you down rabbit holes and tell you things you never knew you wanted to know (not like you necessarily needed to know them, though).
For example, we found out that it doesn’t like joking about the weather in your home country, fearing it might be ‘discriminative’. It also wrote us a poem and then a song about YouTube. But let’s be real, our new friend here doesn’t have a good funny bone. Oh, and its Ukrainian could use some work, too.
Now, let’s talk about the real deal. You want to know what kind of video idea you can throw down next? ChatGPT’s got you covered! The chatbot will happily spit out sometimes epic, sometimes cringy concepts like a 24-hour challenge where you or your squad need to stay up and on your toes, a challenge where you gotta brave the elements like a savage in a blizzard or heatwave, and even a fear challenge where you need to jump out of planes, bungee off bridges, or swim with sharks. At the end, ChatGPT will even politely remind you of safety measures and advise you to consider the needs of your audience.
In other words, if necessary, it will write a script for fun sports competitions for children and send adults to a deserted island to make tents out of branches and eat insects for breakfast.
And if you still need more fire in your YouTube game, ChatGPT will hit you with some crazy ideas like a 24-hour haunted house challenge with cameras rollin’ nonstop, a food fight of epic proportions where people dressed in wild outfits chuck all kinds of grub at each other, or a 100 Layers Challenge where you pile on 100 layers of clothing or accessories.
(By the way, if you like any of these ideas, write in the comments).
But wait, there’s more! If you ask the chatbot to whip up a full script for your next video, it’ll gladly oblige. Although, let’s be real, what ChatGPT spat out wasn’t exactly a polished masterpiece. But hey, you can still work with it.
Here’s the script for the final minutes of your 100 Layers Challenge video, all thanks to our AI overlord:
- After 75 layers, you feel like you can't move or breathe. You stop to rest and catch your breath.
- At the 90th layer, you get up and stand in front of the camera, showing your exhausted face.
- "It was a tough challenge, but I did it! I feel pretty tired, but I look really cool on camera. It was a fun challenge, and I'm glad I did it!
We then asked ChatGPT to turn this scenario into a comedy video, and the AI suggested some wild and wacky ideas like wearing a trash bag, holding a pot of water, sporting a watch with an alarm, and even slipping on some stinky socks.
The thing is, while all these ideas may sometimes feel refreshing, they’re nothing new. ChatGPT didn’t generate them out of thin air — and if you go and google ‘100 Layers Challenge’ right now, you’ll find loads of similar videos.
Nevertheless, let’s give credit where it’s due. ChatGPT, along with other AI tools, can definitely be a valuable asset for YouTube creators. They offer helpful recommendations, save time, and make content creation a breeze. Just don’t get it twisted; it’s not going to come up with the next big thing for you. It’ll just give you a little push. Most likely, something that already been done and proven successful.
So where can AI help YouTube creators?
Let's talk about where AI can really step in and lend a hand to YouTube creators, shall we?
- Communicating with viewers on YouTube. With ChatGPT's advanced natural language processing capabilities, creators can use it to create automated responses to comments, and even set up a dedicated channel where viewers can ask questions and get instant answers using ChatGPT.
- Improve optimization: By using ChatGPT's powerful algorithms, creators can gain valuable insights into trending topics, popular queries, and which keywords are hot right now. Of course, you shouldn't expect ChatGPT to literally optimize your video and figure out meta tags for you, but it can make useful recommendations.
- Improve content quality: Of course, creators can also use ChatGPT to generate video ideas. Enter a specific topic or keywords, and ChatGPT will generate video ideas that will interest viewers.
What mistakes should YouTube creators avoid when using ChatGPT?
So you're ready to use ChatGPT? That's great! But before you get too excited, there are a few mistakes you should avoid if you want to keep your viewers engaged and interested in your content. Here are some tips:
- Now, before you start using ChatGPT, you need to understand its capabilities and limitations. You can't ask it to write the next great American novel...yet. Stick to asking it to suggest ideas for trending videos and use your own creativity to make them unique.
- Ask ChatGPT the right questions and use the right keywords. This will help you get quality answers that meet your needs and the needs of your audience. It's like ordering a pizza - you have to tell them what toppings you want, or you might end up with something you don't like.
- Speaking of creativity, remember to develop your own style. Use ChatGPT as a tool, but add your own personal touch to maintain the individuality of your content. Your audience wants to see something fresh and new, not the same old thing everyone else is doing.
But here's the thing, don't rely too much on ChatGPT. It's a great tool, but it can't replace your own imagination and creativity. Viewers are looking for something unique, something that only you can provide. So remember to bring your own style and flair to the table.
Last but not least, remember that with great power comes great responsibility. Use ChatGPT wisely and don't forget to check the facts. It's a tool, not a replacement for your own skills and abilities.
By the way, have any of you ever used ChatGPT to create content? How did it go? Let us know in the comments!
