How Your YouTube Content Can Go Global? Take These Tools and Strategies

Aiming for a global audience on YouTube makes a lot of sense when you consider the language diversity among its users.

YouTube is a truly international platform, and statistics show that 80% of views come from outside the United States. Moreover, the platform supports over 100 languages, which means your content has the potential to reach viewers in practically every corner of the globe. 

A Peek Into YouTube’s Global Demographic Potential

YouTube is absolutely massive, and the user stats from around the globe really show it. Just to give you an idea, India has an incredible 462 million YouTube users, the U.S. isn't far behind with 239 million, and countries like Brazil, Indonesia, and Mexico are also in the mix with millions of active users each. And that's just the tip of the iceberg — countries like Japan, Germany, and a bunch of others each have tens of millions of YouTube fans.

Resource: Statista

Moreover, reaching a global audience on YouTube is getting easier thanks to features and tools that keep rolling out by YouTube and creator’s ecosystems like AIR Media-Tech. For starters, YouTube has introduced multi-language audio, which is a game-changer for creators aiming to connect with people who speak different languages. But that’s just the beginning. There are plenty of other strategies and features that can help you engage with a culturally diverse audience.

Just to give you a couple of examples: some of our partners have seen their audience diversification to up to 30% of viewers watching their videos in other languages simply after they translated their video metadata. It's a simple tweak, but it really works.

Others have decided to go all in and use our services to create entirely new, localized channels, and they've ended up with hundreds of millions of subscribers, including the biggest kids channel in the world, Kids Diana Show. 

In this blog post, we’re going to dive into the best ways to reach viewers worldwide. We'll explore the latest updates like multi-language dubbing and discuss different strategies that could be a good fit for your channel. 

YouTube’s Multilingual Tools to Leverage

Let’s start exploring the opportunities of content translation by unpacking some YouTube features that can help you connect more deeply with a global audience.

Multi-Language Audio and Dubbing

First up, we've got multi-language audio, also known as multi-language dubbing. It allows you to upload multiple audio tracks in different languages for the same video. 

Imagine a viewer in France and another in Brazil both watching your video in their native languages. This not only boosts the viewer's experience but also significantly widens your reach, helping you attract and engage a diverse global audience. For a real-life example, check out how Mr. Beast leverages this feature to grow his channel internationally!

Source: YouTube Blog

If you decide to use YouTube’s multi-language dubbing, you can refer to AIR Media-Tech. We offer both: professional voice actor dubbing to bring a natural and authentic feel to your content and AI dubbing service, which delivers lifelike audio in various languages. 

Translated Subtitles and Closed Captions

Now, let's chat about one of YouTube’s simplest yet impactful features: subtitles and closed captions. Incorporating translated subtitles is practically a must have if you're looking to grow globally.

By offering subtitles in multiple languages, you break down language barriers and make your content accessible to millions of potential viewers worldwide who might not speak your language. Translated subtitles also can help your videos rank in searches in other languages, which means more views from international searches leading to broader visibility.

For higher accuracy and cultural relevance, you can outsource your subtitle translation to professional services.

Alternate Video Metadata

Another powerful tool is the ability to set alternate metadata for your videos. This means you can have titles and descriptions in multiple languages. It’s not just about being understood — it’s also about being found. Translating your video metadata makes your content more discoverable in search engines and YouTube searches in different languages. 

However, this strategy doesn’t fit all scenarios. Here are a couple of considerations:

• Voice Narration Dependence: If your channel's content relies heavily on voice narration and isn't clear without it, simply translating the metadata may not suffice. Consider full video translation and dubbing to make your content truly accessible to non-native speakers.
• YouTube Shorts: For channels focused on YouTube Shorts, translating metadata alone might not significantly impact viewer engagement. YouTube prioritizes viewer behavior over metadata for Shorts. For tailored strategies that boost growth for YouTube Shorts, feel free to contact us for expert advice and tools.

To understand the metadata translation strategy deeper, read our detailed article on this topic. It's packed with valuable insights and guidelines to help you make the most of this strategy, ensuring your content reaches as wide an audience as possible.

Main YouTube Content Translation Strategies

When you're thinking about crafting content for a global audience on YouTube, there are a few different strategies you might consider. Let's look at the two top strategies such as setting up translations within one channel and creating separate channels for every language.

AIR Media-Tech is the ultimate space for content creators, offering tools and solutions for every challenge you might face, including content translation and localization services. Our solutions have recently helped our partners to reach over 125 billion YouTube views. Join AIR Media-Tech and grow faster with us!

Strategizing Translations Within One Channel

This strategy involves a single YouTube channel that offers content in multiple languages, helping to consolidate your audience and leverage your existing branding efforts across diverse linguistic groups.

What It Includes:

• Multi-Language Audio and Subtitles: Adding multiple audio tracks and subtitles in various languages, making your content accessible and enjoyable for a global audience.
• Dynamic Metadata Translation: Translating video titles, descriptions, and tags to improve search visibility and reach in different language markets.
• Engagement Optimization: Engaging directly with a multilingual audience by responding to comments and interacting in their languages to foster a community feel.

Pros:

• Simplified Management: Operating one channel is easier than managing multiple channels, each with a different language focus.
• Consistent Branding: Maintaining a unified brand and voice across all content, regardless of the language, ensures a cohesive brand identity.
• Centralized Content Discovery: All of your content is in one place, making it easier for your audience to find and enjoy all your videos, regardless of language.
• Broadened Reach: Accessibility in multiple languages can significantly expand your viewer base.
• Enhanced SEO: Translated metadata boosts visibility in global search queries, increasing your content’s discoverability.

Producing and managing high-quality content in multiple languages can be demanding and resource-intensive. However, partnering with a company like AIR Media-Tech can significantly streamline this process. We can assist in setting up everything from subtitles to dubbing, ensuring that your content meets high standards across all languages. 

Creating Fully Localized Channels

If you're looking to deeply engage with diverse audiences on a cultural level, another strategic approach is to create separate YouTube channels for different languages. This method allows you to tailor your content and interaction specifically for each language audience, fostering a dedicated and engaged following in each region. For a real-life example, take a look at Brave Wilderness, a Guinness award-winning channel with 21 million subscribers, which has recently started implementing this strategy with us.

Fully localized channels strategy It Includes:

• Comprehensive Localization of Content: Fully localized channels are all about making content feel local, no matter where you're watching from. They include translated videos and subtitles to make sure everyone can follow along, and we adjust the metadata too, so it's easier to find in searches. Plus, there's dubbing to keep the original vibe of the content in any language. Each video is also customized to fit the cultural specifics of its audience, making the content more relatable and enjoyable for viewers everywhere.
• Dedicated Channel Management: Each channel operates independently with its own strategy for content curation, viewer interaction, and community engagement, allowing for customized approaches that fit the cultural context.
• Targeted Marketing Efforts: Execute marketing campaigns that are customized for each locale, improving effectiveness through region-specific promotions and collaborations with local influencers.

Pros:

• Unlocking Sponsorship Opportunities: Each localized channel creates opportunities for sponsorships and partnerships in new markets. These channels allow you to tap into local advertisers and brands that are keen to engage with a targeted audience, potentially leading to lucrative deals tailored to each regional market.
• Focused Engagement: It's easier to maintain engagement with each language audience when content and interactions are specifically designed for them.
• Stronger Audience Connection: Dedicated channels can help build a stronger, more personal connection with each audience, fostering loyalty and community spirit.
• Clear Market Insights: Running separate channels allows you to gather precise analytics for each market, providing valuable insights that can help tailor your content and strategies more effectively.

Managing multiple channels can be challenging and requires significant resources in terms of time, personnel, and budget. If diving into fully localized channels sounds like the right move for your brand, AIR Media-Tech is here to help. We can assist in setting up and managing your channels, ensuring each one is optimized for its specific audience. To get started or to learn more about how this approach can be tailored to your needs, reach out to our experts for personalized support and solutions.