Blog AIR Media-Tech - page 3

Insights & Trends - page 3

18 Sep 2026

YouTube's 2026 Culture & Trends Report, Decoded for Creators YouTube's 2026 Culture & Trends Report, Decoded for Creators

Why did a random, uncredited photo of an empty hallway turn into a $118 million movie — while your last ten uploads got the same three thousand views they always do? YouTube's Culture & Trends team partnered with research firm NRG to answer exactly that.

YouTube's 2026 Culture & Trends Report, Decoded for Creators

Categories

Show all

18 Sep 2026

YouTube's 2026 Culture & Trends Report, Decoded for Creators YouTube's 2026 Culture & Trends Report, Decoded for Creators

Why did a random, uncredited photo of an empty hallway turn into a $118 million movie — while your last ten uploads got the same three thousand views they always do? YouTube's Culture & Trends team partnered with research firm NRG to answer exactly that.

18 Sep 2026

YouTube Partner Program Requirements 2026: The Complete Guide YouTube Partner Program Requirements 2026: The Complete Guide

YouTube has announced that on February 1, 2027, it will double the entry bar for ad revenue in the Partner Program: new applicants will need 8,000 qualified watch hours or 20 million Shorts views, up from 4,000 and 10 million today. Anyone planning to monetize has one season left under the current requirements — and review alone takes about a month.

18 Sep 2026

What Types of YouTube Collaborations Work in 2026? What Types of YouTube Collaborations Work in 2026?

Some of YouTube’s biggest breakouts can be traced back to successful YouTube collaborations. In 2026, 15 types of collabs work best: with family members, friends, significant others, similar creators, animators, brands, musicians, kids' shows, cross-platform, cross-niche, actors, fans, charities, challenge collabs, and even collaborations with games.

What Is YouTube Shorts RPM in Your Niche in 2026? What Is YouTube Shorts RPM in Your Niche in 2026?

YouTube Shorts pays between $0.02 and $1.48 RPM, depending on your niche, roughly 3–14% of what long-form earns per 1,000 views. These figures come from YouTube Analytics API data across 274 channels, full-year medians.

YouTube Shorts RPM vs Long-Form: How Much Do Shorts Earn in 2026? YouTube Shorts RPM vs Long-Form: How Much Do Shorts Earn in 2026?

Online, the question about how much YouTube Shorts pays comes up constantly. We pulled data directly from the YouTube Analytics API across 274 channels that mix in Shorts and saw that YouTube Shorts RPM is 3–14% of long-form RPM in almost every niche, meaning most channels need between 11,000 and 34,000 Shorts views to earn what 1,000 long-form views generate.

view more articles

Case studies

Case studies

Case studies

Case studies

Case studies

Case studies

Case studies

Case studies

Case studies

Case studies

Case studies

Case studies

Case studies

Case studies

YouTube Hacks

Show all
Guide to Get Your Videos Recommended on YouTube in 2026

29 Apr 2026

Guide to Get Your Videos Recommended on YouTube in 2026 Guide to Get Your Videos Recommended on YouTube in 2026

Many YouTubers believe YouTube algorithms (and recommendation systems) to be a tricky beast. And that’s more than justified, because there are countless methods to increase the recommended traffic on your channel. Which one works best? Which one makes sense for your content? We analyzed hundreds of cases to answer these questions. Let’s get into how to get your videos recommended on YouTube in 2026, with real examples to back up our words.

YouTube multi-language audio

7 Apr 2026

YouTube multi-language audio How to Add a Multi-Language Audio Track to Your YouTube Video?

Adding a multi-language audio track on YouTube is easy now. Making it actually grow your channel is the hard part.

YouTube Metadata

31 Mar 2026

YouTube Metadata How to Translate and Localize YouTube Metadata to Get More Views?

Translating and localizing your YouTube metadata is one of the fastest ways to make your content discoverable in new languages without re-recording a single video.

Show all
Creators' Top Picks

Must-Try Services for Your Growth