AIR Media-Tech announces a strategic partnership with Gyre to offer creators and brands more opportunities for succeeding on YouTube, Twitch, Facebook, and Instagram.
TORONTO – AIR Media-Tech, a global media company for digital-first creators and brands, today announced its strategic partnership with Gyre, a continuous streaming service. The partnership strengthens and expands AIR’s capabilities to equip digital-first creators and brands with the industry’s most comprehensive suite of content creator solutions. Now, AIR’s partner creators have the ability to stream their pre-recorded videos and run them 24/7 on digital platforms such as YouTube, Twitch, Facebook, and Instagram.
As YouTube’s algorithms prioritize streams over regular videos, going live is a great way for creators to grow faster and increase their income. The live stream format encourages viewers to watch more content and can boost channel subscriptions, bolstering both channel performance and monetization opportunities.
“We're happy to enhance the opportunities of our partner creators with Gyre’s continuous streaming capabilities,” said Sergii Bielousov, co-founder of AIR Media-Tech. “This advanced service allows creators to recycle their content, save time and effort, and promote their accounts on digital platforms at the same time. Gyre streaming is a fantastic way to improve a YouTube channel’s performance and make the most of all that content creators have produced.”
Gyre removes the complexity associated with online content streaming by simplifying the entire process from A to Z. YouTube creators on the AIR creator platform can continuously loop existing, pre-recorded content automatically, 24 hours a day. All that creators need to do is upload the video to the Gyre server and they can immediately start streaming it live from their channels.
AIR Media-Tech started testing Gyre’s service in early 2022 on a range of its partner YouTube channels. After channels using looped streams showed a significant increase in performance, some of them by up to 40%, AIR and Gyre decided to join forces and create a long-term partnership.
“We are delighted to partner with such a powerful player in the content creator industry and to share access to our service with creators all over the world through the AIR ecosystem,” said Ruslan Pohitun, CEO of Gyre. “More and more YouTubers are integrating continuous streams into their development strategies and seeing impressive performance from them. We are constantly working on improving the service and adding new useful features to help creators perform even better with their content and monetize it to the highest degree.”
Select AIR partner creators have already seen impressive results while piloting the Gyre service.
- The U.S. family YouTuber les boys tv2, a creator that has amassed over 14 million subscribers, increased income by 24% in 5 months by actively using Gyre to launch four continuous looped streams. To date, almost 25% of all views on the channel have come from continuous streams supported by Gyre.
- Proper Racer, a gaming creator from Ukraine, immediately saw high-velocity results by using Gyre to go live with 8 simultaneous streams on one channel. Between April and September 2022, 79% of the total channel income came from continuous streams. The channel attracted over 60 million views and about 128,000 new subscribers during this time.
The Gyre service is fully compliant with YouTube requirements, doesn’t require external access to a channel, and is absolutely safe to use for YouTubers. Authorization of the service requires only an e-mail. The video is uploaded through a dedicated Gyre server for the creator and allows up to 8 continuous streams on a channel. Aside from YouTube, creators can also stream on Twitch, Vimeo, Facebook, and Instagram.
About Gyre
Gyre is a multi-streaming service that allows creators to stream their pre-recorded videos and run them 24/7 on digital platforms such as YouTube, Twitch, and Facebook/Instagram. Founded in 2021, the company works with international media companies and creators of various types of content with channels of all sizes from 23 countries. Up to date, Gyre helped to generate 9 billion views, 500 million hours, and $4.6 million of additional income with looped streaming on YouTube only. The service is aimed at helping creators and media companies to recycle their existing content, improving channels’ performance via streaming technology usage and generating additional revenues.
About AIR Media-Tech
Founded in 2010 by Ukrainian co-founders Sergii Bielousov and Stepan Mikhaylov, AIR Media-Tech is an international company helping digital-first creators and brands grow faster globally and earn more on YouTube and beyond. AIR’s mission is to create the best content creator services and solutions that help influencers and brands grow and produce inspirational content that improves people’s lives. AIR works with creators and influencers from 44 countries and has a portfolio of 3800+ YouTubers who generate over 21 billion video views monthly. AIR has been a YouTube Certified partner since 2011 and has been working with TikTok since 2019. With the world-largest creator economy ecosystem, AIR is responsible for the growth of the biggest YouTubers like Kids Diana Show, Vlad and Niki, and many others. To learn more about AIR Media-Tech, visit www.air.io.
