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There’s a way to squeeze more out of your YouTube channel without creating new videos from scratch. The way is streaming. And no, it’s not just for gamers. Music, kids’ content, entertainment — streaming can work for many niches.
Take our partner DONA English, for example. This kids & teens channel has 5.2 million subscribers and over 2 billion views. Together, we’ve been boosting their watch time and optimizing income streams.
We analyzed their content and it was a perfect fit for live streaming. So we helped them go live with pre-recorded videos starting on August 20, running four simultaneous streams with smart restarts based on audience activity. And the results speak for themselves:
In just 10 days of August, streaming made up 20% of their total revenue:
By September, that number jumped to 60%, and views increased by approximately 42%:
And for October, streaming was forecasted to make up 72% of their total revenue:
And that’s massive. So, why did streaming work so well for DONA English? And more importantly — could it work for you? Let’s see.
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Why Streaming Works (When Done Right)
Streaming can generate tons of watch time for some channels. But it’s not a magic button. You need to know how to use it strategically. Here’s why it worked so well for DONA English:
1. Endless Engagement, No New Content Needed
But with streaming, DONA English kept viewers engaged using existing content. Their audience could jump in anytime and watch — no searching, no clicking away.
When you make it easy for people to stay, they stay. Longer watch time = better ranking + more revenue.
2. Revenue Growth
YouTube loves watch time. And what’s better for watch time than a stream that’s running 24/7? As more people tuned in, DONA English saw revenue from streaming increase from 20% to a projected 72% in just three months.
This isn’t a short-term hack. Streaming keeps bringing in revenue when your upload schedule is not that frequent.
3. Algorithm Boost
YouTube’s algorithm is all about signals: watch time, session duration, engagement. When you are live, it’s constantly feeding the algorithm those positive signals. That’s why DONA English’s streams weren’t just making money — they were also driving more views to their regular videos.
Is Streaming Right for Your Channel?
Not every channel will see the same results as DONA English. Here are some niches that usually benefit most from 24/7 streaming:
- Lo-Fi & Relaxing Music
- Kids’ Content
- Sleep & ASMR Content
- Podcasts
- Gaming
- Entertainment
- News & Live Commentary
- Study With Me
- Travel
- & many more
Do you have content that people will watch on repeat? If the answer is yes, then streaming might just be your next big move. Want to be 100% sure? Reach out to us at AIR Media-Tech. We successfully launched hundreds of live streams with pre-recorded videos for our partners and can do the same for you.
How to Get Started
You’ve got two options:
- Do it yourself with Gyre – Gyre lets you automate YouTube live streams using your existing content. If you’re comfortable handling the setup, this is a solid option.
- Let AIR Live Streaming handle everything – If you want streaming done the right way, without worrying about the technical side, we’ve got your back. Our team sets up, optimizes, and manages your streams for maximum performance and revenue.
Grow Your Channel with Live Streaming
DONA English proved that live streaming is a great strategy for engagement and revenue. Of course, the success may vary from channel to channel, but if your content fits the format, you could be sitting on a massive opportunity.
If you’re thinking about streaming but aren’t sure where to start, let’s talk. We’ll help you figure out if it’s right for your channel and get things rolling effectively. Let’s make streaming work for you!
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