Insights & Trends - page 2

There’s a reason funniest creators dominate YouTube’s viral scene. A well-placed joke can turn a good video into a great one and even become a meme that spreads like a wildfire all over social media. But we’ve also seen the flip side: a joke lands wrong, and suddenly, a creator that was everyone’s favorite a moment ago becomes a highly controversial figure. So, how do you keep humor as a lighthearted tool for growth while avoiding the pitfalls that have taken down some of the biggest channels? Let’s get into it.

What if 80% of the viewers who would love your content never watch – just because they don’t speak your language? More than 60%, according to YouTube's own data, of watch time on English videos comes from non-English speakers, yet most creators stick to one language, leaving massive growth (and revenue) untapped.

Audience engagement has always been a cornerstone of success on YouTube. But managing the comment section on your YouTube channel can feel like a full-time job. Whether you’re dealing with spam, trolls, or the pressure to keep up with an active audience, it’s no small task. Done right, YouTube content moderation and engagement strategies can elevate your channel from “just another content hub” to a real community.