Olha Kapinos
Creative Economy Consultant
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Olha Kapinos
Creative Economy Consultant
Olha works in the creator economy and follows it everywhere — from VidCon floors to TechCrunch stages. When she's not tracking trends, she's cycling across continents. She writes about what she actually sees, not what the industry wants you to think.
Author's articles
5 Oct 2026
Run It Like a Company: VidSummit 2026 Recap and Key Takeaways From the Floor
Running a channel as a company was the theme VidSummit 2026 kept coming back to. Spy Ninjas, Topper Guild and Sean Cannell spent their sessions on hiring, building a team and the expensive mistakes along the way. And five platforms besides YouTube were on the program, from Facebook monetization workshops to a closing keynote about Jordan Matter's deal with Netflix.
5 Oct 2026
YouTube Content ID for Record Labels: Protect and Monetize Your Whole Catalog
If you run a label, your catalog already earns on YouTube. Fans upload lyric videos, edits and Shorts with your artists' recordings every day. Without Content ID, the label sees none of that money.
2 Oct 2026
How to Move Your Label's Catalog to a New Distributor Without Losing Streams
If your label is moving to a new music distributor, the risk sits in the catalog. Deliver a release the wrong way and Spotify reads it as a new recording: the play count starts from zero, playlist placements drop, and your artists come to you asking where their streams went.