Olha Kapinos
Creative Economy Consultant
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Olha Kapinos
Creative Economy Consultant
Olha works in the creator economy and follows it everywhere — from VidCon floors to TechCrunch stages. When she's not tracking trends, she's cycling across continents. She writes about what she actually sees, not what the industry wants you to think.
Author's articles
11 Mar 2026
Tune In: A Guide On How To Upload Music To YouTube in 2025
So, you want to get your music on YouTube. But starting alone seems impossible! There’s just so much to do and so much to keep in mind that you get overwhelmed in a matter of hours, if not minutes. But fear not, this guide is here to help you in your struggles. We will walk you through the process of uploading music to YouTube and make sure it reaches the right audience (and gets the recognition it deserves). So, without further ado, let’s begin!
10 Mar 2026
38-Minute View Duration: 24/7 Streaming Case
Most creators with over 1 million subscribers have millions of views locked away in a 'sleeping' back catalog. The 'Random Channel,' an entertainment giant with over 265 million total views, faced this exact problem: they had a library of hits that sat dormant.
4 Mar 2026
+125M Views With AIR’s Dubbed Audio Tracks | Kids Channel Case
YouTube audio tracks work much better this year, and our partners proved it! This case is about the kids' YouTube channel we have worked with for years.