Olha Kapinos
Creative Economy Consultant
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Olha Kapinos
Creative Economy Consultant
Olha works in the creator economy and follows it everywhere — from VidCon floors to TechCrunch stages. When she's not tracking trends, she's cycling across continents. She writes about what she actually sees, not what the industry wants you to think.
Author's articles
7 Oct 2026
How to Increase YouTube Watch Time and Get 4,000 Hours Before the Bar Doubles
Until February 1, 2027, a new channel needs 1,000 subscribers and 4,000 qualified watch hours in the last 12 months to apply for ad revenue in the YouTube Partner Program. From that date, new applicants need 8,000 hours, and channels already in the program keep their place. So a channel under the bar has until January 31 to apply against the lower number.
7 Oct 2026
Kids Diana Show in 2026: How a Family From Kyiv Grew to 138 Million Subscribers
Kids Diana Show has 138 million subscribers and more than 126 billion views. Only two kids' channels on YouTube have more subscribers: Cocomelon and Vlad and Niki. Add Kids Roma Show and the family's channels in other languages, and the count passes 400 million across more than 30 channels.
6 Oct 2026
AIR Creators Now Reaching 110M Tubi Viewers
Tubi is expanding its library of creator-led content. With 110 million monthly viewers and 2.3% of US TV viewing time, Tubi has become a destination for YouTube creators looking to expand cross-platform. Here’s what you need to know to get on Tubi, what the platform wants from creators, and how AIR can help you make the transition.