Olha Kapinos
Creative Economy Consultant
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Olha Kapinos
Creative Economy Consultant
Olha works in the creator economy and follows it everywhere — from VidCon floors to TechCrunch stages. When she's not tracking trends, she's cycling across continents. She writes about what she actually sees, not what the industry wants you to think.
Author's articles
2 Oct 2026
Fake Streams, Real Penalties: How One Artist Can Cost Your Whole Label
If you run a label, one artist's fake streams land on your account. Spotify charges the label or distributor that delivered the track, and distributors pass the fee on to the account the track came from. On a label account, that's you.
1 Oct 2026
State of YouTube Monetization 2026: Statistics From 300 Channels
A YouTube view paid a median of $2.30 per 1,000 views over the past year, or about $2,300 per million long-form views after YouTube's 45% share. That's what 300 channels AIR Media-Tech works with earned from May 2025 to May 2026, measured in their own Studio data: 3,595 monetized channel-months.
30 Sep 2026
When Your Music Distributor Stops Responding: What a Label Can Do
If you run a label and your music distributor isn't responding, the problem lands on you. Your artists see a release that missed its date or a track that disappeared from Spotify, and they come to you, not to the distributor.