Olha Kapinos
Creative Economy Consultant
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Olha Kapinos
Creative Economy Consultant
Olha works in the creator economy and follows it everywhere — from VidCon floors to TechCrunch stages. When she's not tracking trends, she's cycling across continents. She writes about what she actually sees, not what the industry wants you to think.
Author's articles
3 Sep 2026
What's Blocking Your Growth? Most Creators Guess Wrong
Three YouTube channels came to AIR convinced they knew what was wrong with them. In every case, the audit found something else.
27 Aug 2026
A Story of a 58% Boost on YouTube. What We Found?
What can you do when you've already done everything you could on YouTube? Pushing your limits isn't the most inspiring answer. But there are small tactics that can still move the number — they got Meanwhile in the Garage a 58% boost.
27 Aug 2026
This Audit Found Something We Didn't See Coming
A channel with 52,000 subscribers asked us for an audit because it had been stuck at roughly the same views for months. We ran a full channel audit — all 10 structural blocks, traffic sources, retention curves on 800+ videos, competitor benchmarks, the works. Three things stood out: