Olha Kapinos
Creative Economy Consultant
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Olha Kapinos
Creative Economy Consultant
Olha works in the creator economy and follows it everywhere — from VidCon floors to TechCrunch stages. When she's not tracking trends, she's cycling across continents. She writes about what she actually sees, not what the industry wants you to think.
Author's articles
28 Oct 2026
24% or 10%? YouTube Tax Info, W-8BEN and Treaty Rates for Creators Outside the US
If you live outside the US and your channel was just monetized, AdSense for YouTube asks for your US tax info, usually on a W-8BEN form. With the form in place, Google withholds tax only from what you earn from viewers in the US, at 0% to 30% depending on your country. Without it, Google can withhold up to 24% of everything your channel earns, from every country.
28 Oct 2026
Talent Agencies Are Bringing Their Rosters to MSN with AIR
In February 2026, Jake Rosen Entertainment brought one channel to MSN with us. Bus Life 4 Me, a family-lifestyle channel with 63,000 subscribers, already had a full library on YouTube. We took those videos, prepared them for MSN, and sent them out across Microsoft Edge, Bing, and MSN.com, where Microsoft pays for every second people watch. The family didn't film anything new, and we never wrote to them directly. Everything went through the agency, the way it does with every roster we bring to MSN.
23 Oct 2026
YouTube Copyright Strike: Three Ways to Remove It, and How to Avoid the Next One
A YouTube copyright strike comes off in one of three ways. The rights holder retracts it, your counter notification goes through, or it expires 90 days after it was issued, once you've finished Copyright School. Until then, your video stays down, and the strike counts toward the three that can end your channel.