Olha Kapinos
Creative Economy Consultant
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Olha Kapinos
Creative Economy Consultant
Olha works in the creator economy and follows it everywhere — from VidCon floors to TechCrunch stages. When she's not tracking trends, she's cycling across continents. She writes about what she actually sees, not what the industry wants you to think.
Author's articles
13 Mar 2026
+300% Average View Duration: The 24/7 Streaming Effect on Dream Fairy DIY
In the highly visual world of DIY and crafting, a single viral project can bring a massive wave of views, but maintaining that momentum between uploads is a constant struggle.
11 Mar 2026
How 24/7 Streams Drive 41% of Heidi dan Zidane’s Watch Time
This is the 24/7 live streaming story of Heidi dan Zidane, a global titan in the kids’ category with 15.8 million subscribers and a staggering 6 billion views.
10 Mar 2026
38-Minute View Duration: 24/7 Streaming Case
Most creators with over 1 million subscribers have millions of views locked away in a 'sleeping' back catalog. The 'Random Channel,' an entertainment giant with over 265 million total views, faced this exact problem: they had a library of hits that sat dormant.