Tubi - Fox's free, ad-supported streaming platform - is aggressively recruiting creator content. With 110 million monthly viewers and 2.3% of US TV viewing time, it's become a serious distribution channel for YouTube creators looking to expand cross-platform. Unlike YouTube, getting on Tubi means clearing an approval process, and AIR Media-Tech is one of the few companies that helps creators navigate it. Here's what you need to know to get on Tubi, what the platform wants from creators, and how AIR can help you make the transition.
AIR Media-Tech has officially partnered with Tubi to place top creator talent on the platform. The first channel through that pipeline is Amelka Karamelka Dark Stories, whose opening seasons are already live on the platform, with new episodes rolling out over the coming weeks. More creators are already in the pipeline behind it.
Who Amelka Karamelka Is
Amelka Karamelka Dark Stories runs on a simple premise of unsettling things happening to Amelka in her own house, and she tells you about them. The channel has built 194K subscribers and 240 videos around that format, blending kids' storytelling with a horror edge.
It's a spinoff of a bigger name. The main Amelka Karamelka channel has 5.7M subscribers, and AIR has worked with the creator since 2022 on international expansion. That partnership grew the channel into 18 localized versions across languages including Hungarian, Polish, French, Greek, and Georgian, adding more than 1 million subscribers and 436 million views in a single year.
Tubi is the next platform in that expansion, and this time it's TV screens, not translated channels, doing the work.
What Tubi Is
Tubi is Fox Corporation's free, ad-supported streaming service, acquired in 2020. No subscription, no login wall. Viewers open the app, watch, and sit through ads instead of paying. The library runs to roughly 375,000 movies and TV episodes, alongside hundreds of Tubi Originals.
The platform's growth over the past year gives some sense of why so many creators want in:
110M
monthly active users, up from the 100 million Tubi hit in May 2025, per its latest quarterly update
1B+ hours
streamed in a single month, also reported that May
2.2%
of total US TV viewing time, an all-time high on Nielsen's The Gauge at the time; Tubi held 2.3% by April 2026
35%
revenue growth year over year, alongside Tubi's fourth consecutive profitable quarter
20M+
viewers watched Tubi's FIFA World Cup hub 2026, the most-streamed English-language opening match in streaming history
67%
of viewers are cord-cutters or never had cable at all, and more than half are Gen Z or millennials
Tubi's audience skews young and skipped cable entirely, which is close to the audience most YouTube channels already have.
Can your YouTube catalog be on Tubi? Let's find out.
Rights, formatting, and packaging for streaming platforms differ from those for YouTube uploads. AIR already handles this end-to-end for creators headed to Tubi. → See if your channel fits.
Tubi Is Building a Pipeline Straight From Creators
Tubi sees creators as its competitive moat in the streaming wars. In August 2025, the company brought on Kudzi Chikumbu, TikTok's former global head of creator marketing, as VP of Creator Partnerships. Under that push, Tubi added creator names most YouTube audiences already recognize:
- MrBeast — seasons 6 through 8 of his main YouTube channel
- Alan's Universe (Alan Chikin Chow, 95M+ subscribers)
- Jomboy Media, backed by MLB for its baseball shows
- CelinaSpookyBoo, developing an original series for the platform
- Kevin Hart's Hartbeat, signed for a four-film slate starting with the horror-thriller "Sundown"
Tubi now carries more than 25,000 episodes from over 400 creators. The bigger move came in March 2026, when Tubi and TikTok launched the Creatorverse Incubator, a joint program where TikTok identifies creators ready to go long-form, Tubi develops the series with them, and TikTok's Spotlight feature promotes the results. The first cohort is due this summer.
There's already proof the format works. Kelon Campbell built "Terri Joe," a satirical Southern belle character, on TikTok Live. His movie "Terri Joe: Missionary in Miami" premiered on Tubi in January 2026 and debuted at No. 8 on Variety's Streaming Original Movies Chart.
Tubi's own research explains the bet. In its Harris Poll-backed Stream 2026 report, 67% of respondents said digital creators feel more original than traditional TV and film, and 76% said they want more programming from independent and smaller creators, up 12 points year over year.
What Type of Content Does Tubi Want?
What Tubi is looking for:
Series potential
Content holds together as episodes or a season, not a single video repurposed for TV.
A screen-ready format
Longer runtimes and pacing built for a living room, with no YouTube-native references like community tab call-outs, Shorts funnels, or card links.
Cleared rights across the board
Music, footage, and third-party material licensed for broadcast-style distribution, not just YouTube's Content ID.
A story that survives the format
Reviewers noted that Terri Joe's two-minute TikTok bits didn't stretch painlessly to 80 minutes.
Proven platform success
Tubi prioritizes creators who already built engaged audiences on YouTube, TikTok, or elsewhere, not unproven concepts.
Resonance with young audiences
Authentic creator voices that connect with Tubi's core demographic, Gen Z and millennials.
How AIR Gets Creators Onto Tubi
Amelka Karamelka Dark Stories is the first channel AIR has placed on Tubi through AIR's official partnership with the platform, and more creators are already headed there next. As an official partner, AIR negotiates the deal and preps your catalog for Tubi, adjusting every video and metadata to meet the platform's demanding requirements.
If you're sitting on a deep catalog, this is your opening.
Check if my content fits Tubi →
