Olha Kapinos
Creative Economy Consultant
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Olha Kapinos
Creative Economy Consultant
Olha works in the creator economy and follows it everywhere — from VidCon floors to TechCrunch stages. When she's not tracking trends, she's cycling across continents. She writes about what she actually sees, not what the industry wants you to think.
Author's articles
13 Oct 2026
How to get YouTube videos on MSN in 2026: a guide for creators and agencies
Microsoft's guidelines for MSN partners carry a short warning. Right now, every YouTube video sent to MSN as an embed gets rejected. So you can't send MSN your YouTube links, and you can't open an account and upload there yourself either. To get your YouTube videos on MSN, you need your own publisher account in MSN Partner Hub, which Microsoft opens by invitation only, or a content partner from Microsoft's official directory.
13 Oct 2026
Step 2 Stuck, PIN Missing, $97 Not Paid: YouTube AdSense From Step 2 to Your First Payment
If you’ve reached the bar for YouTube monetization and Step 2, the AdSense step, still says In Progress, the hold-up is usually in AdSense for YouTube, not on your channel. And while Step 2 waits, YouTube hasn’t started reviewing your channel at all.
13 Oct 2026
FutCrunch Makes 200 Thumbnails for One Video. At VidSummit 2026, He Explained Why
England's biggest football YouTuber walked onto the VidSummit 2026 stage and talked about what happens after the camera stops, mostly about thumbnails and what goes through his head when a video doesn't take off. "I think because I'm still delusional, I try and make everything work," he said.