Articles by Olha Kapinos - AIR Media-Tech Blog - page 4
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Olha Kapinos

Creative Economy Consultant

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Olha Kapinos

Creative Economy Consultant

Olha works in the creator economy and follows it everywhere — from VidCon floors to TechCrunch stages. When she's not tracking trends, she's cycling across continents. She writes about what she actually sees, not what the industry wants you to think.

Author's articles

How 24/7 Streams Drive 41% of Heidi dan Zidane’s Watch Time

11 Mar 2026

How 24/7 Streams Drive 41% of Heidi dan Zidane’s Watch Time How 24/7 Streams Drive 41% of Heidi dan Zidane’s Watch Time

This is the 24/7 live streaming story of Heidi dan Zidane, a global titan in the kids’ category with 15.8 million subscribers and a staggering 6 billion views.

A Guide On How To Upload Music To YouTube

11 Mar 2026

A Guide On How To Upload Music To YouTube Tune In: A Guide On How To Upload Music To YouTube in 2025

So, you want to get your music on YouTube. But starting alone seems impossible! There’s just so much to do and so much to keep in mind that you get overwhelmed in a matter of hours, if not minutes. But fear not, this guide is here to help you in your struggles. We will walk you through the process of uploading music to YouTube and make sure it reaches the right audience (and gets the recognition it deserves). So, without further ado, let’s begin!

38-Minute View Duration: 24/7 Streaming Case

10 Mar 2026

38-Minute View Duration: 24/7 Streaming Case 38-Minute View Duration: 24/7 Streaming Case

Most creators with over 1 million subscribers have millions of views locked away in a 'sleeping' back catalog. The 'Random Channel,' an entertainment giant with over 265 million total views, faced this exact problem: they had a library of hits that sat dormant.