Kids Diana Show in 2026: How a Family From Kyiv Grew to 138 Million Subscribers

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Kids Diana Show has 138 million subscribers and more than 126 billion views. Only two kids' channels on YouTube have more subscribers: Cocomelon and Vlad and Niki. Add Kids Roma Show and the family's channels in other languages, and the count passes 400 million across more than 30 channels.

At AIR Media-Tech, we've worked with the Kidisyuk family since 2015, when the channel had a few hundred subscribers. So we've prepared answers to the questions people ask most about Diana, Roma, and their channel: who they are, where the family is from, how the channel grew, and what's changed since it passed 100 million in 2022.

Who Diana, Roma and Their Family Are

Kids Diana Show is a family channel. Here's who's who:

• Diana (Eva Diana Kidisyuk) was born in March 2014 in Kyiv, Ukraine, according to Wikipedia. She's the star of the main channel.
• Roma, her older brother, was born in October 2012. He also has his own channel, Kids Roma Show, with 45.6 million subscribers.
• Oliver and Adam, the younger brothers. They're in many of the new episodes.
• Olena and Volodymyr, the parents. They run Kids Diana Show and the family's other channels.

The parents started filming as a hobby when Roma was born. In 2015, Olena opened a YouTube channel to share videos of one-year-old Diana with friends and family. After the channel passed its first million subscribers, Olena, who worked in marketing, and Volodymyr, a software engineer, left their jobs to make videos full-time.

The family is Ukrainian. The main channel is in English, and separate channels carry the same episodes in other languages, from Spanish and Hindi to Arabic and Ukrainian.

Kids Diana Show in Numbers: 30+ Channels and 400 Million Subscribers

Here are the family’s YouTube channels with more than 100,000 subscribers:

Subscribers and views from each channel's YouTube page, checked October 12, 2026. The table counts the family's channels with more than 100,000 subscribers. A viewer subscribed to two channels counts twice, so the total counts subscriptions, not people.

Here's what the table shows:

• Kids Diana Show holds about a third of the family's subscribers and half of its views.
• The other 27 Diana and Roma channels, without Kids Roma Show, have about 240 million subscribers and 110 billion views together. That's more subscribers than the main channel has on its own.
• Spanish is the biggest of the other languages. Diana and Roma ESP has 41.1 million subscribers.
• Social Blade ranks Kids Diana Show 8th in the world by subscribers and 7th by views.
• Among kids channels, only Cocomelon (203 million) and Vlad and Niki (151 million) have more subscribers. Vlad and Niki works with AIR Media-Tech too, so two of the three most-subscribed kids channels on YouTube are our partners. Here's how Vlad and Niki built their brand, and here's the full list of the most-subscribed kids channels.

How the Channel Grew to 100 Million, 2015–2022

Kids Diana Show took seven years to get from a few hundred subscribers to 100 million. Here's how it went.

2015–2016: the first million in just over a year

The channel opened on May 12, 2015. The same year, the family came to us at AIR Media-Tech for a first channel strategy. Kids Diana Show had a few hundred subscribers then.

The videos were simple: Diana playing, learning, and singing with Roma and their parents. The channel passed its first million subscribers in just over a year, and YouTube sent its Silver and Gold Play Buttons in 2016.

2018–2019: one show, many languages

In 2018, Kids Diana Show passed 10 million subscribers and got its Diamond Play Button. The same year, the family started to translate and localize the videos, so kids in other countries could watch the same episodes in their own language.

The translated channels helped double Diana's audience. Most of the big language channels from the table above opened in 2019: Hindi and Arabic in January and February, Portuguese in March, Vietnamese in September, and Indonesian and Japanese in November. More followed from 2020 to 2023, including Turkish, French, Italian, German, Polish, Thai and Ukrainian.

2020: Love, Diana goes beyond YouTube

By May 2020, the family's channels had more than 123 million subscribers and 52 billion views in nine languages. That month, the family partnered with kids media company Pocket.watch on Love, Diana: a live-action and animated series, a mobile game, and toys and clothes. The series also went to Amazon Prime Video, The Roku Channel and Samsung TV Plus, Pocket.watch announced.

The main channel passed 50 million subscribers the same year. By August, Diana's 14 channels were getting about 5 billion views a month, Tubefilter reported.

August 2022: the first kids vlog with 100 million

In August 2022, Kids Diana Show passed 100 million subscribers. It was the first kids vlog to reach 100 million and the third individual creator after PewDiePie and MrBeast. YouTube marks this milestone with the Red Diamond Creator Award. Here's who else has one.

Here are the main milestones, from 2015 to today:

What's Changed Since 100 Million

Here’s what’s new on the family’s channels since 2022:

• Live streams on about 12 channels. AIR Media-Tech runs 24/7 live streams of the family’s videos on about 12 of its channels, using Gyre, our streaming tool. The main channel isn’t one of them. In AIR Media-Tech’s data from 404 streaming channels, kids live streams paid 3.4 times more per view than kids videos in 2025, at a median of $1.45 per 1,000 views.
• Multi-language audio on the main channel. Kids Diana Show videos now carry audio tracks in other languages, so viewers can switch the language inside the same video. The family is adding these tracks to its language channels too.
• Roma’s channel for older viewers. Roma, now a teenager, films videos for older viewers on Roma and Friends, and the family runs versions of it in other languages.
• The younger brothers on screen. Many of the new episodes star Oliver and Adam.

Day to day, we work with the family the way we work with every partner: we support them and help them solve whatever comes up on YouTube, including reupload protection.

What Other Kids Channels Can Take From Diana's Story

Here's what worked for Kids Diana Show and works for smaller kids channels too:

• Get a strategy early. The family came to AIR Media-Tech at a few hundred subscribers, about a year before the channel's first million.
• Make videos a child understands without many words. Pretend play, songs and simple stories work in any country once they're dubbed.
• Open several languages at once and give them time. Most of Diana's biggest language channels opened in 2019. Today the 27 Diana and Roma channels beyond the main one have more subscribers together than Kids Diana Show. Here's how we test languages before dubbing a whole channel.
• Protect what you've built. The bigger a kids channel gets, the more people reupload its videos. We find unauthorized reuploads of Kids Diana Show videos and act on them for the family.
• Go beyond YouTube when the audience is there. Love, Diana took the brand to streaming services, toys and a mobile game.
• Let the show grow up with the kids. Oliver and Adam are in many of the new episodes, and Roma, now a teenager, has Roma and Friends for older viewers, with versions in other languages.