Talent Agencies Are Bringing Their Rosters to MSN with AIR

In February 2026, Jake Rosen Entertainment brought one channel to MSN with us. Bus Life 4 Me, a family-lifestyle channel with 63,000 subscribers, already had a full library on YouTube. We took those videos, prepared them for MSN, and sent them out across Microsoft Edge, Bing, and MSN.com, where Microsoft pays for every second people watch. The family didn't film anything new, and we never wrote to them directly. Everything went through the agency, the way it does with every roster we bring to MSN.

Agencies already on MSN with us

Since then, Gamer Talent in Australia has brought the gaming and cosplay creator Miss Twisted, and Bitspearhead has started bringing South Asian creators to MSN as part of a wider partnership with us. Across every channel we distribute, MSN counted 543 million views between October 2025 and September 2026.

How it works for the agency

The contract covers MSN and other Microsoft products only, so YouTube, AdSense, and every upload schedule on the roster keep running as before. If you ever decide to stop, there's no fee for leaving.

Once the roster is live on MSN, the agency runs everything from one place.

• All approved channels sit in one AIR Space account, with roles for your team.
• The dashboard updates on its own, so the reports are always at hand.
• Earnings data comes in once a month.
• The money arrives on MilX in one payment, broken down by creator.
• The agency pays its creators on its own terms.

MSN doesn't take every channel. When we believe a channel is strong, we can make the case for it. For each roster, together we decide what goes out first, whether that's the newest videos, a mix, or the most popular ones.

What happens after you send us your roster

A roster starts with a list of channels. We go through each one's niche, language, library and upload pace, and in agencies that work with YouTube creators, half the roster or more usually passes. You can start with a few flagship channels, the way Jake Rosen Entertainment did, or bring everyone in at once. On average, it takes about 50 days from the first email to the first videos on MSN, and the fastest agency did it in two weeks. The full process is in our guide for agencies.

What creators earn on MSN

What creators earn on MSN differs a lot from channel to channel. A niche golf channel averaged $722 a month, with months between $202 and $1,246. Outdoors with Erik averaged $6,963 a month. A home and DIY channel went from $6,852 in December 2025 to $26,679 in April 2026 with the same videos, then came down to $5,721 in May as the season turned. Agency pilot results stay private at the agencies' request.