Nataliia Prokopchuk

Every creator, during their career, will hit highs and lows. But what if the ‘low’ lasts for too long? What if your CPM is tanking, you’re burned out, and you want to try something new? Is it time to switch up your content? And if so, how do you approach it? Rebranding isn’t an easy task. The stakes and risks are high. Any drop might make you question everything. But if you do it right, it pays off. Here’s how.

Whether you’re launching your first YouTube channel or choosing the right niche for your second, third, or fourth, 2025 makes this process easier than ever. There are not plenty of AI tools that can help you make the right choice, but there are some, and here we unpack all of them.

What do you do when your first-ever ad campaign experience goes sideways? “What’s next? What now?” Well, first, giving up is not an option! So, how do you recover after an unsuccessful ad campaign that drops your views, and how do you gain trust again? With an example!