YouTube’s algorithm favors 24/7 streams and that trend keeps growing for years now. Always-on streams help boost watch time and turn viewers into subscribers - making them a powerful way to grow your reach and income.
Here’s a look at how one of our partners, Lesnoy, integrated streaming into their channel strategy, and what happened next.
Case Study: Lesnoy
Lesnoy is a well-established DIY channel that specializes in detailed woodworking, upcycling, and creative home projects, amassing more than 393 thousand subscribers and over 77 million views with their amazing videos.
In March 2025, we started testing a 24/7 livestream on their channel as a new content layer.
Strategy and Implementation
The plan was simple: run one optimized, always-on livestream that could keep viewers engaged consistently while avoiding traffic cannibalization from the main video library.
Our team handled the stream end-to-end:
- Setup and scheduling with Gyre.
- Optimization
- Stream structure
- Monitoring and adjustments based on real-time analytics
Within just the first two months (March and April 2025) we saw significant impact across key performance indicators.
Results (March–April 2025):
- 1.15 million views generated by the livestream (6.3% of total views)
- 260,000 watch hours, accounting for nearly 10% of total channel watch time
- 2,000+ new subscribers directly attributed to the stream
- Average view duration of 13 minutes 33 seconds, significantly outperforming VoD (8:33)
- A couple of thousand dollars in additional revenue, contributing to 4.5% of total channel monetization
A single 24/7 livestream can give your channel a boost in visibility, which, in turn, will help greatly with everything else. And all of that without interfering with the performance of VoD content or interfering with your upload schedule otherwise.
Lesnoy’s case proves that even a single stream, when done right, can bring measurable results. With us managing the backend and strategy, creators can focus on what they do best: making great content.
Interested in adding cyclical livestreams to your own channel strategy? Let’s talk.
Channel
