Nataliia Prokopchuk
Gaming & Creative Economy Specialist
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Nataliia Prokopchuk
Gaming & Creative Economy Specialist
Nataliia stands out in both gaming and the creative economy fields. She dives into everything from Twitch streams to YouTube gameplay, combining years of experience with in-depth research. When she’s not exploring the latest trends, she’s uncovering creative solutions and sharing her adventures — from streaming marathons to industry insights. Follow Nataliia for a fresh perspective that blends hands-on expertise with engaging stories from the world of gaming and beyond.
Author's articles
21 Apr 2026
Behind-the-Scenes of the 30M+ Subscribers Kids Channel Growth
Growing this kids' YouTube channel didn’t go the way you'd expect. This is the uncensored version of a story about the localization bets that paid off, the platform bugs that ate revenue, the fixes that nobody talks about, and the real reason some channels in the same ecosystem tripled while others dropped 30% in views and still made 4x more money.
7 Apr 2026
+41% Views After a Thorough Upgrade: Kids’ Channel Case Study
In 2026, Kids’ content on YouTube is a minefield of rules and guidelines strictly upheld by the platform. And for a good reason! There are tons of written and unwritten rules that every YouTube Kids creator has to follow and know.
![Reimagine Your Shorts, New Additions to the Living Room Experience, and More [March 2026]](https://air.io/storage/Gy1R1QYldrUttWzfsPkBSe9LuvdzohZSQjg52A5Q.jpg "Reimagine Your Shorts, New Additions to the Living Room Experience, and More [March 2026]")
3 Apr 2026
Reimagine Your Shorts, New Additions to the Living Room Experience, and More [March 2026]
March of 2026 brings updates across product, ads, safety, and creator infrastructure points. YouTube is tightening the operating system around AI-assisted creation, AI-assisted discovery, and advertiser-safe monetization. Let’s break it all down!