Nataliia Prokopchuk

If you were making YouTube content in 2020, you either played Among Us, collaborated with someone who did, or at the very least, watched countless playthroughs and seen all the memes coming out of it. It wasn’t just a game; it was a whole phenomenon everyone talked about. But what happened after the initial hype died down? The impact of Among Us didn’t just fade away—it fundamentally reshaped the way creators approached social gaming content.

There’s a reason funniest creators dominate YouTube’s viral scene. A well-placed joke can turn a good video into a great one and even become a meme that spreads like a wildfire all over social media. But we’ve also seen the flip side: a joke lands wrong, and suddenly, a creator that was everyone’s favorite a moment ago becomes a highly controversial figure. So, how do you keep humor as a lighthearted tool for growth while avoiding the pitfalls that have taken down some of the biggest channels? Let’s get into it.

For years, we’ve seen the same story repeat itself: a talented creator pours their heart into high-quality content, racks up views on YouTube, but when it comes to revenue? The numbers don’t match the effort. CPMs fluctuate, algorithm shifts kill momentum. But what if there was another way to get higher income fast for YouTubers? A way to distribute your content without chasing algorithms—and get paid from day one. That’s exactly what happened with one of our cooking creators who expanded to MSN. Here’s how they did it.