Nataliia Prokopchuk
Gaming & Creative Economy Specialist
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Nataliia Prokopchuk
Gaming & Creative Economy Specialist
Nataliia stands out in both gaming and the creative economy fields. She dives into everything from Twitch streams to YouTube gameplay, combining years of experience with in-depth research. When she’s not exploring the latest trends, she’s uncovering creative solutions and sharing her adventures — from streaming marathons to industry insights. Follow Nataliia for a fresh perspective that blends hands-on expertise with engaging stories from the world of gaming and beyond.
Author's articles
24 Sep 2026
Is VidSummit Worth It? What's on the 2026 Agenda and Who It's For
Twelve videos. That's the entire back catalog of one of VidSummit 2026's speakers, and they average 56 million views each.
22 Sep 2026
What Is YouTube Audience Retention and Average View Duration?
Audience retention tells YouTube whether people actually watched a video. It’s one of the strongest signals YouTube uses when deciding whether a video should get recommended. Audience retention is the percentage of a video that the average viewer stays for. Average view duration (AVD) is the same underlying data expressed in minutes instead of percentage. Both feed directly into how much YouTube recommends a video.
22 Sep 2026
What Are YouTube Impressions and CTR?
An impression is counted every time a thumbnail is shown to a viewer. CTR (click-through rate) is the percentage of those impressions that turn into a click. Together, they answer two different questions: whether YouTube is showing the video to viewers and whether the packaging of the video is convincing people to click.