Nataliia Prokopchuk
Gaming & Creative Economy Specialist
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Nataliia Prokopchuk
Gaming & Creative Economy Specialist
Nataliia stands out in both gaming and the creative economy fields. She dives into everything from Twitch streams to YouTube gameplay, combining years of experience with in-depth research. When she’s not exploring the latest trends, she’s uncovering creative solutions and sharing her adventures — from streaming marathons to industry insights. Follow Nataliia for a fresh perspective that blends hands-on expertise with engaging stories from the world of gaming and beyond.
Author's articles
3 Apr 2026
+77% Revenue Growth with Rebuilt Strategy, Kids Channel Study
How do you move forward when your content is heavily dependent on reuploads? The short answer: you don’t. This was the problem our partner came to us with. At first glance, everything was fine: the channel looked active, uploads were frequent, and views were coming in. But underneath that surface lay structural issues that held the channel back from further growth.
2 Apr 2026
46M+ Views in One Quarter, Music Channel Case Study
What happens when you have more than 1 channel in need of help? What happens when you struggle to keep up with all of them (their schedules, demands, different strikes)? Let’s delve into this question in full with an example! This is the story of how a multi-channel music ecosystem was stabilized, cleaned up, and structured for long-term growth.
30 Mar 2026
“Growing Up in the Digital Age” Summit: the Takeaway for Kids’ Creators
On March 11, 2026, Google’s Safety Engineering Center in Dublin hosted the “Growing Up in the Digital Age” Summit. The AIR team had been there, spending hours with policymakers, child safety experts, and the leadership of both Google and YouTube to see exactly what the future of YouTube Kids looks like for creators in 2026. If you’re building a kids’ or teen brand, here’s the full intel.