Articles by Natalia Prokopchuk - AIR Media-Tech Blog - page 8
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Nataliia Prokopchuk

Gaming & Creative Economy Specialist

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Nataliia Prokopchuk

Gaming & Creative Economy Specialist

Nataliia stands out in both gaming and the creative economy fields. She dives into everything from Twitch streams to YouTube gameplay, combining years of experience with in-depth research. When she’s not exploring the latest trends, she’s uncovering creative solutions and sharing her adventures — from streaming marathons to industry insights. Follow Nataliia for a fresh perspective that blends hands-on expertise with engaging stories from the world of gaming and beyond.

Author's articles

What Are YouTube Channel Memberships?

31 Aug 2026

What Are YouTube Channel Memberships? What Are YouTube Channel Memberships?

Channel memberships are a fan-funding feature that lets viewers pay a monthly fee to a channel in exchange for exclusive perks such as badges, custom emoji, members-only content, and more. Unlike ad revenue, membership income is recurring and predictable, independent of how many views a channel gets in a given month.

YouTube Super Thanks, Super Chat & Super Stickers

31 Aug 2026

YouTube Super Thanks, Super Chat & Super Stickers YouTube Super Thanks, Super Chat & Super Stickers

Super Thanks, Super Chat, and Super Stickers are YouTube’s fan-funding features, one-time purchases viewers make to tip a creator directly. YouTube calls the three of them collectively ‘Supers’. All three share the same revenue split: the creator keeps 70%.

What Are Monetized Playbacks on YouTube?

28 Aug 2026

What Are Monetized Playbacks on YouTube? What Are Monetized Playbacks on YouTube?

Not every view on YouTube earns money. A monetized playback is the subset of views that actually did, aka the ones where at least one ad was shown. The gap between total views and monetized playbacks is one of the main reasons RPM reads so much lower than CPM, and it’s a metric most creators never check directly.