Articles by Natalia Prokopchuk - AIR Media-Tech Blog - page 2
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Nataliia Prokopchuk

Gaming & Creative Economy Specialist

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Nataliia Prokopchuk

Gaming & Creative Economy Specialist

Nataliia stands out in both gaming and the creative economy fields. She dives into everything from Twitch streams to YouTube gameplay, combining years of experience with in-depth research. When she’s not exploring the latest trends, she’s uncovering creative solutions and sharing her adventures — from streaming marathons to industry insights. Follow Nataliia for a fresh perspective that blends hands-on expertise with engaging stories from the world of gaming and beyond.

Author's articles

What Types of YouTube Collaborations Will Work in 2026?

21 Jul 2026

What Types of YouTube Collaborations Will Work in 2026? What Types of YouTube Collaborations Will Work in 2026?

Some of YouTube’s biggest breakouts can be traced back to collaborations. In 2026, there are 15 types of collaborations: with family members, friends, significant others, similar creators, animators, brands, musicians, kids' shows, cross-platform, cross-niche, actors, fans, charities, challenge collabs, and even collaborations with games.

Does Posting More On YouTube Hurt Your RPM?
Does Posting More On YouTube Hurt Your RPM? Does Posting More On YouTube Hurt Your RPM?

“Post more often” and “post every day” are the most common pieces of advice in YouTube creator communities. And it does sound logical, because more videos mean more views, which means more revenue. Except that’s only half true, and it’s the less important part. We analyzed 282 channels across 13 niches using a within-channel method (comparing the same channels in months when they posted more versus months when they posted less). Here’s what the revenue-per-video data looks like.

First 500M Subscriber Award, Creator Consultation, Search Profiles, and More [June 2026]

26 Jun 2026

First 500M Subscriber Award, Creator Consultation, Search Profiles, and More [June 2026] First 500M Subscriber Award, Creator Consultation, Search Profiles, and More [June 2026]

June came in hot, and not just because of the heatwaves. YouTube dropped a bunch of new changes and expanded the existing tools beyond the borders of the US. Here’s everything you need to know.