Nataliia Prokopchuk

Our partner’s channel tells the stories of Old Hollywood: star marriages, long-lost love stories, the golden era retold in short episodes. From April to June 2026, the channel published 50 videos instead of the usual 99. Each of those videos got 77% more views, 98% more watch time, and 86% more revenue than a video from the quarter before.

On September 23, YouTube announced more than 30 updates at Made on YouTube, from live auto-dubbing to AI feedback on draft videos. Some already work, and others arrive later in 2026 or in 2027. Two changes affect every channel right now: the public view counter counts every play, and YouTube can label undisclosed sponsorships on its own. Here's each update, plus two from Instagram, with its status and what it means for your channel.

Since AI has become more prevalent (and much more realistic), YouTube requires creators to disclose when a video contains realistic AI-generated or AI-altered content that a viewer could mistake for real footage. The rule targets deception, so writing a script with AI, generating a thumbnail, or using a generic text-to-speech voice doesn’t require a label.