Nataliia Prokopchuk

Traffic drops happen. Sometimes, there’s an obvious reason—an algorithm change, a metadata issue, or a shift in audience behavior. Other times, YouTube’s own checks come up empty, leaving creators frustrated and unsure of what to do next.

Some games have a moment in the spotlight, becoming popular only for a bit. "Elden Ring" has an era. While the initial surge of interest peaked in 2022, it’s still a fairly popular game to this day. What keeps it alive? The community! But here’s the issue: covering "Elden Ring" today isn’t like it was at launch. The easy content—guides on where to find Rivers of Blood or how to cheese Malenia—has been done a thousand times and more. If you want to thrive, you need to take a different approach.

If you’ve already built a solid audience for your English-speaking content, you know that YouTube metadata is a SEO machine that takes serious effort to get moving. But once it does, all that optimization starts paying off. But what’s next? Translating your metadata to bring in a global audience, that’s what! The real question is—should your channel even use metadata translation? And if so, which tool gets the job done right? Let’s break it down.