YouTube

If you’ve turned on YouTube Memberships and felt like nothing happened… you’re not alone. We’ve worked with thousands of creators and seen this same pattern over and over. You flip the switch, maybe a few fans join, and that’s it. A trickle of revenue. Not worth shouting about.

Want to know everything about YouTube Shorts CPM in 2025? The thing is — Shorts don’t have CPMs. That metric you’re used to seeing on long-form content (Cost Per Mille, aka how much advertisers pay for 1,000 impressions)? It doesn’t apply here.

We talk to a lot of creators who are doing pretty well. But we know that “pretty well” isn’t the limit.

We talk to creators every day. Some are just getting started. Some are pulling in millions. But they all have one thing in common: a set of tools that help them grow, optimize, and monetize.

If your thumbnails don’t get clicks, your videos die in the feed. You’ve probably stared at YouTube analytics wondering why a killer video is flatlining. Nine times out of ten, the thumbnail didn’t do its job.

Music on YouTube doesn’t play by the same rules as other niches. Music channels live by the moment. Each music video is a moonshot – you get one shot to make it land.

You’d rather do anything than spend hours finding the right track for your YouTube video, right? Plus, you want music without risking a copyright claim or demonetization. Luckily, there are plenty of royalty-free music libraries available.

If we had a dollar for every time a creator asked, “Is my CPM normal?” — well, we’d have a few AdSense payouts of our own. In 2025, the gaps between how much YouTube pays depending on niche, audience location, and monetization method are bigger than ever.

The debate over YouTube dislikes is still alive and kicking. If you've been on YouTube for a while, you've probably asked yourself at some point: "Do these dislikes just only exist... or are they killing my growth?"

You’ve probably thought about translating your content before. Maybe even tried it once, gave up when it didn’t instantly take off, and moved on. Fair.