What PRM Can You Expect from Shorts in 2025?

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Want to know everything about YouTube Shorts CPM in 2025? The thing is — Shorts don’t have CPMs. That metric you’re used to seeing on long-form content (Cost Per Mille, aka how much advertisers pay for 1,000 impressions)? It doesn’t apply here.

Recently, we disclosed actual CPMs in 2025 for long videos. When it comes to Shorts, RPM is the number that matters — Revenue Per Mille. That’s the revenue you’re earning per 1,000 views, after YouTube’s cut. And yep, it works differently than regular videos because of how ads are displayed in the Shorts feed. But we’ll get to that.

First, let’s talk about why YouTube Shorts even matter.

Why YouTube Shorts Matter in 2025

We work with over 3,000 creators at AIR Media-Tech, and we see this every single day: Shorts are one of the fastest ways to grow on YouTube right now. Full stop.

Yes, you’re not going to get rich off Shorts ad revenue alone (more on that in a second). But Shorts are a growth machine. YouTube is going all-in on multi-format — long-form, Shorts, and livestreams — and if you’re not showing up in all three lanes, you’re getting passed.

Let’s look at the numbers:

• 70B+ Shorts views happen every single day
• 2B people are watching Shorts every month
• Brands are moving in fast — more product placements and partnerships are happening through Shorts than ever before.

That means the platform’s pushing them, rolling out new updates for YouTube Shorts literally every month. 

The audience is watching them. And if you do Shorts right, they’ll funnel traffic directly to your long-form videos, help you land brand deals, and grow your subs faster than any other format (even though Shorts ad revenue per 1000 views is not that great).

But how much do you actually earn?

What’s the Expected YouTube Shorts RPM in 2025?

We analyzed RPM data from thousands of channels at AIR Media-Tech — including Shorts-heavy creators, kids content, international creators, and English-speaking pros. Here’s what the real revenue per 1,000 views looks like:

Average YouTube Shorts RPM by Country (2025)

Based on AIR Media-Tech data across thousands of channels.

1. United States – $0.328
2. Switzerland – $0.205
3. Australia – $0.193
4. South Korea – $0.185
5. United Kingdom – $0.166
6. Canada – $0.165
7. Germany – $0.163
8. Hong Kong – $0.147
9. Japan – $0.144
10. Taiwan – $0.140
11. Austria – $0.135
12. New Zealand – $0.113

But RPM isn’t everything.

Big Traffic, Lower RPM: Don’t Dismiss These Markets

Yes, the RPM in the countries below is lower — sometimes much lower. But the traffic potential? Massive. These markets drive billions of views, and that scale can easily offset the lower per-view revenue.

Here are a few examples:

• India – $0.008
• Indonesia – $0.012
• Brazil – $0.045
  
• Philippines – $0.023
• Mexico – $0.040
• Turkey – $0.024
• France – $0.102

If you’re building a Shorts strategy, you need both: high-RPM geos for monetization, and high-volume ones for reach. The smartest creators don’t pick one — they mix both.

Want to grow and earn with YouTube Shorts?

Shoot us a message. We’ll help with everything. From creating and optimizing Shorts to translating them for both high-RPM and high-volume markets.

Can Shorts Ad Revenue Grow Over Time?

Short answer: yes. And it already is.

We’ve been tracking Shorts RPM since the monetization program rolled out, and we’ve seen consistent year-over-year growth. A big reason is that YouTube’s making Shorts more attractive to advertisers. More placements, better engagement signals, and way more data for brands to work with.

Still, don’t expect RPMs to jump to long-form levels anytime soon. If you’re coming from a niche where long videos pull $4–$7 CPM (especially in premium markets like the US, Canada, Australia), Shorts will feel like pocket change at first.

But the views come fast. A million views on Shorts is way easier to hit than a million on a 10-minute video. So even small RPMs can add up if your content takes off.

So... Are Shorts Worth It?

Absolutely. But not for the reason you think.

If your only goal is to make money from ads, long-form still wins. Every time. But Shorts speed up channel growth, increase your visibility, and drive traffic to videos that do earn high CPMs.

We’ve seen brand-new channels get monetized in a few weeks thanks to viral Shorts. And we’ve seen long-form videos blow up after a Short started funneling traffic directly to them.

This is what we tell creators:

Don’t Just Chop Clips — Run Shorts Like a Real Experiment

One of the biggest mistakes we see? Creators take one long video, slice it into six parts, and call it their Shorts strategy.

That’s not a strategy.

Instead, you need to test what works. Create a plan. Run real experiments:

• Upload 1 Short a day.
• Try 3 Shorts a day.
• Go wild and drop 10 Shorts a day for a week.

Track what hits. What flops. What drives clicks to long-form? What boosts subs?

YouTube’s algorithm will reward consistency and variety. The more data you give it, the faster you’ll learn what works for your channel.

Shorts Creation Tools We Recommend

So, now you know how to estimate YouTube Shorts earnings per country. Want better results? Use the right tools. Here’s what we see working:

• CapCut & Adobe Express – fast editing with templates, captions, effects
• YouTube Shorts editor – especially with the new UI for overlays
• Trend discovery tools – keep an eye on trending audio and formats
• VidlQ (keyword research) – yes, even Shorts need optimized titles, hashtags, and descriptions
• Thumbnail A/B testing – Shorts thumbnails don’t always show, but they still matter in search and your profile grid

Oh, and don’t skip music. A trending sound or even a recognizable instrumental can double your retention. YouTube is leaning heavily on music licensing in Shorts, so use it.

We Can Help You Do Shorts Right

We don’t just tell creators to do Shorts. We help them do it right.

At AIR Media-Tech, we:

• Develop full Shorts strategies based on your niche and audience
• Help you test content types, formats, and posting schedules
• Optimize every piece for trends, reach, and retention
• Translate your Shorts into different languages.

We’ve helped hundreds of creators build Shorts strategies that actually grow channels, not just fill up their feeds with clips.

Shorts RPM Might Be Low, But Growth is High

YouTube Shorts monetization rates are low, and they probably won’t cover your rent. But if you're serious about building a real presence on YouTube, ignoring Shorts in 2025 just isn’t an option.

Want to grow your channel with Shorts, not just post and hope? Let’s talk. We’ll build the plan, optimize the content, and help you get more out of every single view.