Meme review is one of the simplest video formats to produce and one of the hardest to do well. Why? Because giggling at funny pictures isn’t cutting it, the format is dependent on rhythm and timing. If you’ve been on YouTube for a while, you might have attempted to replicate this format already. But how to do it well? Let’s find out!
The Meme Review Formula: What Actually Makes This Format Work
A great meme commentary video is so much more than just showing a funny picture or a video and laughing about it on camera. The meme review format was perfected by PewDiePie, where he looked at the most popular current memes, analyzed them and even gave them ratings.
These videos are built on three core mechanics:
- Curation: It's not just what memes you choose, it’s how you group them. A strong theme gives the video shape. Chaos can work, but only if it's intentional chaos.
- Pacing: This format lives or dies by tempo. Dead space kills engagement. You need fast reactions, smart punch-ins, and rhythm that mimics a social scroll.
- Voice: Your commentary is the product. Not the memes. If you're just reading them, you're replaceable. If you're remixing them through your perspective, you’re building something sticky.
Who’s Doing It Right?
Many people started doing similar content after it was introduced, because people noticed that it’s popular and not that difficult to compile. So, who is doing the format justice?
penguinz0
His deadpan delivery over meme clips, bizarre TikToks, and drama breakdowns has become its own genre. Charlie doesn’t call the videos where he reviews the latest memes and drama as meme reviews. His format is similar, though. It’s entertaining and different, therefore, it catches attention.
Eddy Burback
This creator doesn’t do standard meme reviews, mixing it up with entertaining commentary. The commentary follows the similar style of visual references + humor + opinion + pacing. It’s entertaining and the creators who do this format well also do it well with correct formatting.
Danny Gonzalez
Danny, similar to penguinz0, also does dry commentary but adds his own elements to his meme reviews. He doesn’t call them that and mostly it’s discussing one big (major) meme and the memes that rippled through that major one.
Kurtis Conner
Known for dissecting cringe with warmth and wit, Kurtis’ videos feel like curated meme reactions in long-form. He uses meme-style pacing, ironic music cues, and visual jokes to break down weird internet behavior.
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Drew Gooden
Part sketch comic, part internet commentator, Drew doesn’t label his content “meme review,” but many of his videos dissect internet culture with a meme-style tone: quick cuts, layered jokes, and frequent use of screenshots, TikToks, and absurd trends.
Jackerton
Jackerton thrives in meme-review content, even spicing it up with the challenges like watching memes for 24 hours, 30 days, 100 days. It’s a new format, but it works. And it’s entertaining.
Jarvis Johnson
Jarvis regularly reviews “cursed” content, which includes Reddit posts, LinkedIn cringe, AI memes, and adds thoughtful commentary alongside quick-fire editing. He’s one of the cleanest meme-review-adjacent creators doing it today.
Internet Historian (Incognito Mode)
His side-channel in particular is structured chaos, which is riff-heavy, fast-moving, and littered with memes, Photoshop gags, and callbacks. It's a meme review meets improv comedy.
SomeOrdinaryGamers (Mutahar)
More deadpan and serious in tone, Mutahar reviews meme-worthy or fringe online content (creepypasta, AI hoaxes, viral scams) with unfiltered commentary. Less about “haha memes,” more about what the hell is happening here.
Chad Chad
She’s perfected the sarcastic commentary format. Whether reacting to red flags in dating podcasts or bizarre YouTube ads, her style is sharp, meme-literate, and fast-paced, which is ideal for meme-heavy audiences. Chad Chad’s unique style is an inspiration.
J Aubrey
His deep dives are more essay than meme review, but the tools are similar: fast cutaways, meme inserts, cultural satire. If you want long-form commentary that feels like meme culture with a documentary spine, J Aubrey nails it.
Emkay
A more traditional meme review channel, Emkay reads Reddit posts and meme collections with a rotating cast of voiceover talent. Simple formula, but kept fresh by personality and speed.
SorrowTV
Built his channel on reading r/ChoosingBeggars and similar subreddits with voice acting and personality-driven quips. He pioneered meme-style content that mainly thrives on Reddit stories.
CJ The X
Avant-garde and chaotic, CJ uses meme references to deconstruct pop culture with absurdity and art theory. Think meme review meets experimental video essay. Not for the casual viewer, but deeply meme-native.
SunnyV2
Known for narrative-style videos about internet figures, SunnyV2’s editing borrows heavily from meme culture: visual exaggerations, zooms, sound effects, and online references. Not a meme reviewer per se, but he’s built a massive audience from meme frameworks.
How to Make Meme Review Format Work in 2025
Let’s break it down into repeatable steps you can use right now:
1. Curate
The most important thing in meme-review style content is to curate it. Group memes by topic: “Boomer Memes That Somehow Still Exist,” “AI Memes That Went Too Far,” “Gen Z Humour Explained to Millennials” etc.
Build narrative arcs. You can start light, escalate to more weird and obscure memes. Avoid overdone formats unless you’re subverting them.
2. Pacing
Is everything, as you could have guessed. You could use J-cuts to layer commentary before punchlines and to make the pacing more interesting. Don’t forget about zooms, punch-ins, pop sounds, fast cuts. You can borrow the editing style from TikTok. Surprisingly, it works wonders.
3. Persona
Another important thing in a meme-review style content is your personality. Because content like this exists everywhere, but how do you make the audience stick to you? That’s the tricky part.
Ask yourself: are you the chaotic neutral reactor? The sarcastic person? Clueless outsider? Deadpan funny person? Lock it in. Your personality and your perspective is what turns a boring video into something special.
How Do You Earn on Meme Reviews?
Monetizing meme-review content sounds easy until you hit your first wall. Copyright claims. Sudden algorithm changes. A plateau in growth. It’s a wild ride, even if your videos are racking up views.
We’ve seen creators hit those walls again and again, and helped them break through.
AIR is a hub with 30+ tools built to help meme-style channels grow and earn:
- Got hit with a copyright claim? We help clean it up.
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We’ve helped tons of creators in this niche go from “what now?” to “oh wow.” If that sounds like something you need, reach out and we’ll walk you through it.
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