When you’ve got millions of views on YouTube, the next question is: “How can I get more from what I’ve already created?” One of the most effective answers is video translation and localization.
As a YouTube-recommended vendor for translations, we’ve helped countless creators go global. To show you what’s possible, let us share a case study of one of our partners. Here’s how we helped a popular wildlife channel with over 21M subscribers, Brave Wilderness, reach millions more around the world and grow into a truly global brand.
The Challenge: Reaching Global Audiences
Brave Wilderness had already conquered the English-speaking YouTube audience. Expanding internationally required a strategic approach though—picking the right languages, translating, localizing, dubbing, optimizing, and building a connection with new audiences.
That’s exactly what AIR does. We didn’t just aim to translate their content; we set out to build authentic connections with audiences in entirely new regions.
What We Did: The Globalization Strategy
Now let’s break down the important steps we made.
1. Comprehensive Localization Plan
To create a seamless experience for non-English-speaking viewers, we developed a localization strategy that went beyond the basics:
Cultural Relevance
Culture deeply influences how people perceive and interpret information. We ensured the tone and messaging resonated with regional audiences.
Professional Dubbing
The AIR team delivered high-quality voiceovers from actors that matched the excitement and energy of the original content.
Localized Subtitles
We have incorporated localized subtitles to boost SEO, making content more visible and accessible to a wider audience, including those with hearing impairments.
Optimized Metadata
Titles, descriptions, and tags were tailored to regional language and SEO preferences.
2. Nine Translated Channels
In just six months, we launched dedicated channels in Spanish, German, French, Polish, Hungarian, Italian, Bulgarian, Portuguese, and Romanian. These weren’t just carbon copies of the main channel—they were immersive experiences for local audiences.
3. Content Tailoring for Global Reach
Every video was adapted with attention to detail, ensuring it felt “native” to its audience. This included:
- Voiceovers that captured the charisma of Coyote Peterson.
- Adjustments to video descriptions and titles to reflect cultural nuances.
- Customized thumbnails.
Experiment with Audio Tracks
We launched a Portuguese version of the channel, but it wasn't successful for some time. To test the algorithms, we started uploading Portuguese tracks to the Polish channel. It was only when these tracks appeared on the Polish channel that traffic from Brazil started to appear on the Portuguese one. This strategy can also be used to boost a channel if it is not performing well.
Pro Tip: Experiment with audio tracks on the channel! They’ve started to show great results.
The Results: Global Growth and Revenue Expansion
In just six months, Brave Wilderness saw unprecedented success:
134,000 Subscribers Added
Across the nine translated channels, they gained over 135K subscribers, creating a thriving international fanbase.
27.2 Million Views
Localized content brought in a staggering 27.2 million views, proving the power of cultural connection.
Expanded Revenue Streams
Regional sponsorships and localized advertising opened up entirely new earning opportunities.
The combination of localized engagement and new monetization avenues has positioned Brave Wilderness as more than just a YouTube channel—it’s now a global brand.
Why Localization Matters for You
You might think your content already has everything it needs to succeed, but what if you could double or triple your reach by simply speaking your audience’s language? Localization isn’t just for the big players—it’s a game-changer for creators of all sizes.
With AIR Media-Tech, you get a partner who knows the ins and outs of going global:
- We conduct expert analysis to identify the best markets for your channel.
- Create personal plans to ensure your content resonates across cultures.
- From the first translation to long-term optimization, we provide continuous support every step of the way.
Ready to Reach a Global Audience?
Brave Wilderness proves that localization is worth it. With millions of new views and thousands of new subscribers, the channel has unlocked a future full of possibilities. And they’re just getting started.
Creators in any niche benefit from translation and localization, and AIR Media-Tech can help you with this process. Let’s take your content to new heights together.
Contact AIR Media-Tech today, and let’s expand your global reach together.