Popular languages for video translation – AIR Translate

Top 10 Languages to Translate Your Videos

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11 Min

Last updated

23 Jan 2025

Top 10 Languages to Translate Your Videos

How many people might skip your videos because they’re in a different language? What if your content connects with viewers in Spain, Brazil, Japan, or India – without making brand-new videos? Sounds pretty exciting, right?

Let’s talk about the languages that can make the biggest impact and how creators are using translations to grow their channels like never before.

Top 10 Languages to Translate Your Videos

Turning Your YouTube Channel Into a Global Hit

Picking the language to translate your videos is the first step you don't want to get wrong. Different types of videos suit different regions. Some offer wider reach, others better engagement, and some higher CPMs. The key is to choose and mix those languages to hit all the marks.

Sure, English dominates, but over 70% of the world’s internet users prefer content in their native language. Translating your videos opens up new opportunities to connect with audiences who are waiting for content just like yours.

Metadata is often the best starting point. Translating it into several languages can significantly increase your channel’s visibility, making your videos more discoverable across global markets. However, solely relying on metadata may not work for every channel, so pairing it with subtitles can be an effective next step. From there, you can go further by adapting audio or dubbing videos to resonate more deeply with your audience.

Now, let’s take a look at how a channel transformed its reach by simply translating metadata into 10 languages – and how they chose those languages.

The Power of Translation: How JR-Rallye Transformed Their Channel

Take the sports channel JR-Rallye as an example. They started as a Spanish-language channel but wanted to expand their reach. With the AIR Media-Tech's help and the right strategy, they translated their video metadata into 10 languages. They didn’t stop there – they focused on where their content would perform best.

 

For example:

  • High reach: English, Portuguese, Arabic.
  • Top profitability: German, French, Korean.
  • Strong engagement: Japanese, Finnish, Czech.

The results? In just four months, they achieved:

  • A 30% increase in RPM.
  • 35% longer average watch times.
  • Over 30% of views come from their newly translated languages.

This wasn’t just luck. By using AI-powered video translation tools, they made their channel accessible to global audiences.

AIR Media-Tech has helped creators reach hundreds of millions of subscribers by translating and localizing their content into over 50 languages. As a YouTube-recommended vendor, we handle everything – from translation and dubbing to tailoring content for local audiences. Get in touch with us to find the best strategy for your channel and watch your reach and earnings soar!

Why Translation Works

YouTube supports 233 languages, but based on the experience of our partners, we see that 10 are the most promising. And some of our partners translate their videos into all 10, whether it's metadata and subtitles or full-fledged localized channels.

Top 10 Languages to Translate Your Videos

YouTube Users (Statistics 2024)

Over 486 million people speak Spanish, and it’s one of YouTube’s most active audiences. Imagine the potential if you could translate your YouTube videos to Spanish or vice versa.

And it’s not just Spanish. Translating your videos into Japanese, Arabic, or French opens doors to audiences with high engagement and profitability. For instance, if your niche is gaming or beauty, translating English videos to Japanese could tap into one of the most passionate markets. Or, if you’re in tech or education, translating videos to German offers incredible CPM potential.

AIR Translate specializes in making translation easy for creators. Whether you’re looking to translate a video from Spanish to English, translate English videos to German, or even target niche audiences with Swedish to French translations, we’ve got you covered.

  • Insights from thousands of channels to help you choose the right languages.
  • Turnkey services for metadata, subtitles, dubbing, and full channel localization.
  • AI-powered tools and voice actors for quick and accurate results.

Ready to translate your videos and grow your channel? We’ll help you to create a custom strategy for your content. Contact us today to get started and unlock your channel’s global potential.

Top 10 Languages to Translate Your YouTube Videos

Top 10 Languages to Translate Your Videos

Top 10 Countries by YouTube Users (Statistics 2024)

So, we've figured out why you should consider translating your videos on YouTube. Now, let's talk about the top 10 languages that you'll be best off working with to increase your views, audience, and revenue.

Spanish: Unlocking a Global Powerhouse

Spanish is spoken by over 500 million people across Latin America, Spain, and the U.S. It’s not just the numbers, though. Spanish-speaking audiences are known for their engagement and loyalty, making this language a must for lifestyle, gaming, and educational content.

Portuguese: The Brazilian Connection

Brazil is a unique market. Its audience loves educational, entertainment, and sports content but has relatively low English proficiency. Translating into Portuguese opens a direct line to Brazil’s 200 million people, making it a goldmine for creators.

Arabic: Bridging Cultures in the Middle East

Arabic reaches audiences in 22 countries, including emerging YouTube markets like Saudi Arabia, Egypt, and the UAE. The Middle East offers moderate to high CPMs and a demand for localized content, particularly in niches like tech, food, and DIY.

Japanese: High Engagement, High Rewards

Japan’s YouTube audience values precision and quality. Translating into Japanese isn’t just about the language; it’s about localization that respects cultural norms. In return, Japanese viewers reward creators with exceptional retention rates and higher engagement.

German: Europe’s Monetization Giant

Germany offers some of the highest CPMs for YouTube creators, especially in niches like technology, finance, and gaming. German audiences value direct, clear communication, making it crucial to have professionally localized subtitles and metadata.

French: A Global Gateway

French spans continents, reaching Europe, Africa, and parts of Canada. While often overlooked, African French-speaking nations like Côte d’Ivoire and Senegal have growing YouTube audiences with low competition.

Korean: The Land of Perfection

Korea’s digital culture is booming, especially for creators in beauty, gaming, and tech. However, Korean audiences demand perfection. Accurate translations and cultural context are essential.

Hindi: India’s Growing Power

India is a hotspot for YouTube growth with its vast population and skyrocketing internet access. Translating into Hindi allows creators to tap into a diverse and engaged audience.

China: Whole New World for Video Content

There’s no YouTube in China, but there are massive local platforms connecting billions of users. Tencent, Youku, and iQiyi are just a few of the giants that give you access to a vast audience eager for fresh content.

So, how to get there? We provide a complete solution to distribute your content on Chinese platforms:

  • Translation and professional dubbing to localize your videos for Chinese viewers.
  • Content localization to ensure your content feels authentic and resonates with the audience.
  • Publishing and optimization tailored to the requirements of each platform.
  • Licensing management to handle all necessary documentation for compliance.

All this with zero effort on your part. See how The Q expanded their audience with Chinese platforms.

Why Give It a Try?

Billions of Viewers

Tencent has over 560 million users, Youku reaches 139 million monthly users, and iQiyi boasts 168 million monthly users.

Effortless for You

We handle everything – from translations to licensing – so you can focus on creating.

Profitable Opportunities

Earn from ad revenue, exclusive contracts, and brand deals tailored to this massive audience.

Contact us, and we’ll help you easily tap into the Chinese market, ensuring seamless distribution and measurable results.

Turkish: A Hidden Gem

Turkey’s growing digital audience offers a unique opportunity for creators in niches like cooking, DIY, and beauty. Low competition and a high preference for localized content make Turkish a smart choice.

Top 10 Languages to Translate Your Videos

Let’s Talk Growth

Creators who translate their content often see higher RPMs, better engagement, and stronger global reach. As a YouTube recommended vendor, we can can help you make that happen. Together we choose languages, do the turn-key translations, dub your videos with professional actors or AI tools, launch new translated channels and optimize them for growth.

Contact us to learn how we can help translate your videos into over 50 languages and connect with audiences worldwide.

Your Global Audience Awaits

The world is full of potential viewers waiting to discover your content. By strategically translating your videos into the right languages, you can grow your audience, increase engagement, and boost your revenue. So, what’s your next step? Get in touch with AIR Media-Tech today and let’s turn your channel into a global phenomenon!

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