Insights & Trends - page 42
19 May 2025
OOHAMI Case: Memberships Story Became 30% of Income
Memberships are playing a bigger role across all regions. We’ve seen it in data from over 3,000 channels, and the story of our partner, OOHAMI, is one of the most telling.
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Show all19 May 2025
OOHAMI Case: Memberships Story Became 30% of Income
Memberships are playing a bigger role across all regions. We’ve seen it in data from over 3,000 channels, and the story of our partner, OOHAMI, is one of the most telling.
16 May 2025
The DIY Case on MSN: How Turned Old Videos into 17M New Views
Creators have been distributing their YouTube videos to MSN for a while now. It seemed like the platform had potential with a huge audience (2 billion+), almost no competition, and had just recently opened the door to user-generated content.
15 May 2025
Donations, sponsorships, or ads on YouTube: which brings the most money in 2025
This story starts with a deep dive by Epidemic Sound. They ran a massive study in 2024, asking thousands of creators how they actually make money. We’ve looked at the data. Then we compared it to what’s happening across 3,000 YouTube channels we manage at AIR Media-Tech.
14 May 2025
iTunes vs Bandcamp vs Beatport: Which Download Platform is Best for Artists?
Wondering where people can buy your music? Or if it even matters where you’re selling it, iTunes, Bandcamp, Beatport… aren’t they all the same? Not even close.
8 May 2025
How to Optimize Your Artist Profile on Spotify, Apple Music, and Other Streaming Platforms
Do you really need an artist profile? Yes. Because platforms like Spotify, Apple Music, and YouTube Music didn’t add artist profiles just for decoration. They built these tools because they need artists to use them for discovery, context, and growth.
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