Articles by Olha Kapinos - AIR Media-Tech Blog - page 18
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Olha Kapinos

Creative Economy Consultant

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Olha Kapinos

Creative Economy Consultant

Olha works in the creator economy and follows it everywhere — from VidCon floors to TechCrunch stages. When she's not tracking trends, she's cycling across continents. She writes about what she actually sees, not what the industry wants you to think.

Author's articles

YouTube Updates [June 2025]

2 Jul 2025

YouTube Updates [June 2025] YouTube Updates [June 2025]

June came in hot, and not just because of VidCon. YouTube dropped a stack of new tools and changes. AI is going mainstream, viewer data is getting smarter, and monetization keeps changing.

What VidCon 2025 Really Taught Us (That You’ll Actually Use)

26 Jun 2025

What VidCon 2025 Really Taught Us (That You’ll Actually Use) What VidCon 2025 Really Taught Us (That You’ll Actually Use)

The vibe at VidCon was different this year. Not quieter, just... shifted. No Instagram rooftop, no TikTok beach balls at the Hilton. Instead, the floor was packed with new kinds of action.

YouTube vs Twitch. Which is Better for Making Money?

20 Jun 2025

YouTube vs Twitch. Which is Better for Making Money? YouTube vs Twitch. Which is Better for Making Money?

Where can you earn more with streaming – Twitch, YouTube, or multistreaming? That depends. But we’ve seen what works, so here’s the full breakdown.