Articles by Olha Kapinos - AIR Media-Tech Blog - page 17
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Olha Kapinos

Creative Economy Consultant

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Olha Kapinos

Creative Economy Consultant

Olha works in the creator economy and follows it everywhere — from VidCon floors to TechCrunch stages. When she's not tracking trends, she's cycling across continents. She writes about what she actually sees, not what the industry wants you to think.

Author's articles

YouTube Metadata Lab: Titles That Click. Descriptions That Rank

4 Aug 2025

YouTube Metadata Lab: Titles That Click. Descriptions That Rank YouTube Metadata Lab: Titles That Click. Descriptions That Rank

What does weak metadata mean on YouTube? It means the algorithm doesn’t know what to do with you. You don’t match search intent. Your upload gets buried under better-indexed content.

From Traffic Drop to 6.6x Revenue Surge

22 Jul 2025

From Traffic Drop to 6.6x Revenue Surge From Traffic Drop to 6.6x Revenue Surge

One of our long-term partner channels, a massive Arabic-language kids channel with 7 million subscribers, hit a wall in August. Everything looked fine on the surface.

AI vs Pro Dubbing: 3 YouTube Cases That Show the Gap

10 Jul 2025

AI vs Pro Dubbing: 3 YouTube Cases That Show the Gap AI vs Pro Dubbing: 3 YouTube Cases That Show the Gap

YouTube's been rolling out multi-language tools fast. Auto-dubbing now supports 11 new languages, bringing the total to 30. Multi-language audio tracks are everywhere. Even thumbnails just got a multilingual upgrade.